Marketing & Research Coordinator

Job Description

Nexstar Media Group, Inc. is America's largest local television and media company with 200 broadcast stations (including partner stations) in 116 markets addressing more than 68% of US television households and a growing digital media operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.nexstar.tv

KLAS TV, the CBS affiliate in Las Vegas, Nevada has an immediate opening for a Research and Marketing Coordinator. The Research & Marketing Coordinator is an important member of the KLAS sales department and works on a wide variety of research and marketing related tasks and projects. The ideal candidate will possess strong written and visual communication skills who can format complex information into clear and concise documents.
• Oversees, analyzes, and maintains all research information and functions from Nielsen, ComScore, Wide Orbit Media Sales and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace.
• Reports programming information and titling changes to Nielsen and ComScore.
• Creates sales presentations and one-sheets. This is a key component for this role so we're looking for someone with strong written and visual communication skills who understands the sales process and how to effectively communicate with clients.
• Provides valuable research data to Sales, News and Promotions departments. For example, sending out overnight ratings reports each day along with a summary of highlights.
• Assists account executives to create customized sales and research presentations for clients.
• Assist department heads with customized audience analysis reports that are relevant to their departments.
• Creates ratings/audience estimates for key programming and updates Wide Orbit Media Sales with estimates and rates on a regular basis.
• Gathers campaign data for proof of performance presentations for Sales & Marketing clients.
• Assists with coordinating special projects, sales-driven promotions and other station events.
• The responsibilities of this role may grow as our sales department needs evolve.
• This position reports to the Director of Sales.

Requirements & Skills:
• Bachelor's Degree or equivalent experience (3 years) in marketing, communications, English or other related degree.
• Minimum of 2-3 years of media research experience. Knowledgeable about media related software including Wide Orbit Media Sales, Nielsen and ComScore systems.
• Highly proficient in all Microsoft Office products (Word, Excel, PowerPoint).
• Some experience in design programs such as Adobe Photoshop is a plus.
• Ability to work under pressure and meet tight deadlines.
• Problem-solving and deductive reasoning skills.
• Clear and concise communications both through writing & presentation skills.
• Organizational skills for daily responsibilities & special projects for sales and marketing team.
• Comfortable presenting alongside a team of account executives and Management on key client meetings.

Physical Demands & Work Environment:

The Marketing & Research Coordinator must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. In addition, the Marketing & Research Assistant must be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.

EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled

Jobcode: Reference SBJ-gm0wq2-3-21-76-0-42 in your application.