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Full Time Job

Business Development Specialist

Nexstar

Wichita Falls, TX 12-13-2024
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  • Paid
  • Full Time
  • Entry (0-2 years) Experience
Job Description
KFDX's advertising team is adding an experienced Digital Media Planner and Strategist to support our growth! If you're hard-working and love being part of a winning team, we want to hear from you!

Job Responsibilities:
• Works with Clients to develop and execute marketing and advertising strategies and tactics that result in meeting and exceeding client's campaign goals.
• Establish, maintain, and grow credible relationships with local business community.
• Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns.
• Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platforms.
• Proven ability to work in a fast paced and deadline-oriented business.

Requirements & Skills:
• BA or BS in Business Marketing, Advertising or Communications preferred. Or, an equivalent combination of education + work-related experience
• 1+ years of digital marketing or media sales experience preferred, but not mandatory.
• Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc.
• Knowledge of the local digital marketing services product offering and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
• Be an effective partner with the market's sales team in generating digital revenue

Benefits:
• Medical, dental, and vision Insurance
• Health & wellness opportunities
• 401(k)
• Family & Parenting vacation & time Off
• Paid holidays

EEO Statement:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Jobcode: Reference SBJ-g35ww5-18-116-24-148-42 in your application.

Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.