Marketing Manager - Customer Engagement

Job Description

Responsibilities

Job Description

We are seeking a Marketing Manager to grow and nurture businesses & organizations leveraging SportsEngine technology. We're looking for a B2B marketer who is able to develop marketing campaigns & Go-To-Market initiatives to ensure SportsEngine's continued success. This individual will lead the overall retention & upsell strategy for our portfolio of B2B products and customer bases. The role has direct responsibility for implementing behaviorally-triggered customer communications, designing and implementing a customer upsell, cross sell, and retention strategies to support sales and account management.

Job Duties
• Develop retention, cross-sell, and upsell marketing strategies and plans to meet business objectives and maximize revenue across our portfolio of software platforms.
• Own the customer journey and optimization driving adoption of ancillary services and customer enablement.
• Develop testing matrices and methodologies, optimization efforts, and campaign analysis.
• Serve as a connector and trusted partner between Sales, Account Management, Customer Success, Channel Partners, Creative and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to retain customers and expand usage.
• Manage and prioritize multiple initiatives and efforts in accordance with business and customer impact.
• Work closely with product marketing to ensure key messages, value proposition, and competitive advantages are consistently & clearly communicated to customers.
• Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.
• Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning.
• Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices.
• Other duties as assigned.

Qualifications

Basic Qualifications
• Four-year BS or BA degree
• Five or more years of marketing experience
• Experience in Subscription Marketing, a B2B Sales upsell/cross-sell role, or within eCommerce is recommended
• Experience with CRM software programs like Salesforce, Marketing Cloud, Marketo, InlineManual, Intercom (or similar)
• Deep knowledge of the customer journeys and sales funnels
• Experience building behavior-based marketing tactics that drive conversions and reduce churn
• Strong public speaker and presenter, able to effectively lead meetings, teams, and taskforces
• High-achieving, self-starter that thrives in a fast-paced, collaborative atmosphere
• Team player with the ability to foster strong relationships across multiple levels and functions within the organization
• Experience in balancing departmental relationships and work streams, with a demonstrated ability to successfully prioritize and manage
• Ability to act as an internal and external advocate for projects, and engage appropriate stakeholders in risk identification and mitigation
• Entrepreneurial 'can do' approach with an adaptable, change-oriented mindset
• Highly analytical
• Experience leveraging customer insights to drive strategy
• Strong planning, organizational and project management skills
• Excellent written and verbal communication and presentation skills and the ability to tailor your message to different audiences

Additional Requirements
• Hybrid: This position has been designated as hybrid, generally contributing from the Minneapolis office a minimum of three days per week.

Jobcode: Reference SBJ-gxp6xj-3-148-112-65-42 in your application.