Manager, Programmatic Strategic Planning

Job Description

Responsibilities
Role

The Manager of Programmatic Strategic Planning will play a critical role within our fast-paced ad sales team with a focus on driving revenue through a suite of programmatic products, a key component of NBCU's digital & streaming sales offering. This role will report directly into to the Director of Programmatic Strategic Planning, and will be tasked overseeing a group of Digital Sales Planners to build compelling media proposals and effectively steward existing campaigns in order to drive ad revenue for the organization. Advanced knowledge of the digital advertising landscape and ability to operate effectively and efficiently at the cross-section of traditional and new media are critical to achieving success in this role.

Duties and Responsibilities
• Lead a group of Digital Sales Planners, and provide thoughtful guidance as it relates to plan building, rate approvals, campaign set up/execution, and prioritiztion
• Collaborate across internal departments (sales, planning, ad operations, product, strategy) to ensure coordination and alignment between Programmatic and Direct businesses
• Serve as the programmatic subject-matter-expert as it relates to pricing and packaging strategies across both PG and PMP business
• Oversee the successful stewardship of all PG campaigns in collaboration with sales, ad operations, and inventory teams. Assess revenue at risk on a weekly basis and recommend creative solutions to ensure all PG campaigns deliver in full
• Ensure PG/PMP deals are priced appropriately according to agency/advertiser agreements and/or scatter marketplace conditions.
• Analyze areas within the sales/planning/operational workflow that can be improved, create process enhancements that eliminate any bottlenecks or inefficiencies
• Field escalations and work with sales/planning directors to enable resolution with clients
• Work closely with Planning management to tactically drive company-wide goals and initiatives
• Engage with internal and external stakeholders to manage the continued growth of programmatic revenue
• Serve as a key internal subject matter expert on everything related to programmatic

Qualifications/Requirements
Qualifications
• Bachelors degree required
• 4+ years of digital advertising experience, preferably in digital media planning, client services, campaign management or ad operations
• Advanced knowledge of programmatic advertising and digital ad tech landscape
• Ability to interpret programmatic bid metrics (delivery, bid rates, win rates, etc.) into actionable insights
• Strong understanding of digital advertising sales, programmatic advertising, ad-serving, and digital ad sales cycles
• Strong grasp of media math

Eligibility Requirements
• Must be willing to work in New York, NY
• Willingness to travel and work overtime
• Must be willing to be submit a background investigation
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Desired Characteristics

Desired Characteristics
• Able to multi-task and prioritize in a fast paced environment
• Highly organized, strong attention-to-detail
• Ability to collaborate and maintain effective working relationships within a cross-functional matrixed organization
• Exceptional verbal, written, presentation and communication skills with ability to translate technical concepts for a broad audience
• Experience leading a team is preferred
• Highly analytical, strategic thinker, problem solver
• Ad Serving software and tracking knowledge a plus

Jobcode: Reference SBJ-r1b0pv-3-129-250-3-42 in your application.