Brand and Content Marketing Manager

Job Description

Brand and Content Marketing Manager, Indonesia (6-month contract)

The Job

Reporting to the Senior Director, Brand and Content Marketing, SEA, this role will help in all MAX brand and content marketing activities in Indonesia. The Brand Marketing Manager will help identify, develop, and inspire the Company brand marketing efforts to be outstanding, forward-thinking, and culturally relevant. In this role, you will help lead all facets of marketing strategy from campaign development and end-to-end campaign management of some of the brand's biggest initiatives, such as content marketing campaigns that align with both show-specific branding as well as driving engagement with new and existing fans.

The Daily
• Support the execution of the brand and content marketing strategy to bring Max to audiences in Indonesia
• Collaborate with the regional marketing team and agency partners in the development and execution of Max's launch and ongoing brand and content marketing campaigns
• Assist in driving the comprehensive brand management process, leading a campaign from start to finish with minimal supervision
• Contribute to developing brand strategy and crafting a meaningful 360-degree campaign brief that aligns with broader brand, audience, and channel strategies
• Help guide campaigns across the organization, ensuring partners are aligned and providing approvals throughout the process
• Prioritize multiple projects simultaneously, even if they are at different stages of execution and development
• Work closely with Insights & Research to optimize campaigns based on consumer data and framework mapping, while addressing the need for trend-based, insight-driven solutions

The Essentials
• Bachelor's degree; 5+ years' experience in marketing, ideally within an entertainment, DTC or consumer marketing company
• Proven experience leveraging performance and audience data to inform successful influencer campaigns
• Experience with project management, with a proven record to drive strategic frameworks all the way through execution
• Familiarity with audience behaviors and successful content strategies. Capable of extracting consumer and communication insights from our content
• Ability to work collaboratively across the organization with employees at all levels
• Operate with a high degree of accuracy, attention to detail, and strong communication skills
• Able to manage multiple projects at a fast pace and high volume
• Self-starter who brings campaigns to market, develops new practices, and is dedicated to analyzing growth through metrics
• Effective collaborator, comfortable working well under pressure with tight and changing deadlines
• Outstanding presentation and communication skills
• Savvy in building presentation decks and is able to synthesize one-line positioning and visualizing proposals
• Fluency in written and spoken English
• A genuine, enthusiastic and passionate fan of entertainment, pop culture, new trends and HBO with excitement for our content and product.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-r7xmkk-18-188-213-158-42 in your application.