Coordinator, Membership & Fan Loyalty

Job Description

Primary Job Functions:
• Develop and lead, in conjunction with the Director of Membership Services, an outstanding service program for all Dodgers season ticket members ensuring the activation of all benefits and service
• Dodgers Loyalty areas of impact: buyer journey maps, customer experience maps, audience marketing plans, marketing technology roadmaps, content strategies, sales enablement strategies, sales operation strategies and digital engagement program designs
• Build fanbase-wide online Loyalty program along with the vendor of choice and MLBAM.
• Work across departments to develop business rules and functionalities.
• Build all day-to-day processes and workflows, as well as day-to-day promotions and loyalty initiatives
• Work with Sales, IT and Analytics to ensure clear data integration with Salesforce, Tableau and other ticketing platforms.
• Assist Coordinator, Game Day Events & Experiences in continuing to develop new member events and experiences, both game day and non-game day, to improve our membership benefit program
• Implement promotions and fulfill memorabilia in a timely manner
• Maintain relationship with vendor on all day-to-day matters and protect the Dodgers’ business interests
• Devise strategy for delivering the principles of Fan Loyalty in the offline world as well as the online world
• Devise, build and develop strategies, ideas, approaches and signature initiatives that will drive consistent fan engagement
• Assist Director, Membership Services with account management within our Ticketing System and Salesforce
• Coordinate with internal departments to facilitate loyalty program activations, and ensure all online organizational goals and programs are carried out and delivered with accurate messaging
• Develop an operational plan for all loyalty initiatives
• Handle the customer support needs of the loyalty program
• Develop, plan and implement a set of benefits and rewards that have been structured to suit the needs of the varying fan base
• Develop and maintain internal and external loyalty communications which include internal training and education, a program onboarding process for new members and program marketing
• Devise compelling experiences, working across departments and mapping them out.
• Ensure systems are working technically – that points are being awarded accurately and that the program is compelling within the Ballpark app, etc.
• Developing long-term vision for program and ensuring steps are in place years and months ahead
• Developing compelling Marketing strategies that include personalized and dynamic messages that demonstrate analytics and reporting to make intelligent assessments, that feature significant messages and that are developed within videos, graphics and messaging
• Assess and run point values – both on the accrual and redemption sides

Basic Requirements/Qualifications:
• Bachelor’s Degree in Marketing, Sales, Service, Communications or related field
• Experience in sports, entertainment, loyalty, and/or customer service preferred
• Proficiency with interactive technology
• Exceptional writing and grammatical skills, as well as experienced knowledge of online culture and jargon
• Excellent verbal communication skills with ability to present ideas and information clearly
• Strong attention to detail and outstanding interpersonal skills
• Collaborative teammate able to work with a variety of departments and different personalities
• Bilingual (English/Spanish) preferred

LOS ANGELES DODGERS LLC is firmly committed to providing equal opportunity for all qualified applicants from every race, creed, and background. The Organization is also firmly committed to complying with all applicable laws and governmental regulations at the state and local levels which prohibit discrimination.

LOS ANGELES DODGERS LLC considers all applicants without regard to national origin, race, color, religion, age, sex, sexual orientation, disability, military status, citizenship status, pregnancy or related medical conditions, marital status, ancestry-ethnicity, or any other characteristic protected by applicable state or federal civil rights law. The Immigration Reform and Control Act require that the Organization obtain documentation from every individual who is employed which verifies identity and authorizes his/her right to work in the United States.

COVID-19 Policy:

To comply with the Los Angeles Dodgers COVID-19 policy, all employees are required to be fully vaccinated against COVID-19 prior to commencing employment. Applicants who receive a conditional offer of employment will be required to provide proof of vaccination status prior to their first day of employment. Applicants with qualifying disabilities or bona fide religious objections, or who are pregnant, may be exempted from this requirement or otherwise accommodated if they are unable to be vaccinated.

Education

Preferred
• Bachelors or better

Skills

Preferred
• CUSTOMER SERVICE
• MULTITASKING
• ORGANIZATIONAL
• CREATIVE
• DIGITAL MEDIA
• COLLABORATION
• ANALYTICAL

Behaviors
Preferred
• Innovative: Consistently introduces new ideas and demonstrates original thinking
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Jobcode: Reference SBJ-gqn209-3-144-93-73-42 in your application.