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Full Time Job

Senior Brand Manager

Live Nation

New York, NY 10-01-2024
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  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

You will support the day-to-day relationship and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. You will focus on a key financial services partner. You will also be directly involved in maximizing the value of the client relationship and performance of client's entertainment program with a focus on:
• Client Relationship Service
• Program Activation & Performance
• Financial Performance, Budget Planning & Reporting
• Innovation & Growth

WHAT THIS ROLE WILL DO
• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client's industry and business, impeccable program delivery and client engagement
• Ensure delivery of contractual venue sponsorship elements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery
• Work closely with local Venue Brand Managers, creative designers, experiential colleagues, and production vendors to update and implement onsite branding for all sponsored venues, ensuring fulfillment and securing proof of proper installation for all elements. Build and maintain tracking documents to properly manage overall process from end to end
• Lead development and overall project management of enhancements to client's venue presence in key markets with support from a cross-functional team
• Manage on-site activities for venues, festivals, custom events, artist experiences and hospitality programs including coordination with venue staff, festival production leads, and/or third-party activation agencies
• Manage program budgets, including tracking expenses, processing payments, and developing forecasts
• Manage periodic reporting to ensure delivery of key program elements
• Develop and deliver program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
• Assist with periodic client status calls and internal meetings, including the preparation of pre-call agendas and post-call recaps
• Support key client meetings throughout the year, in-person and over phone – e.g., campaign reviews, end of year recap discussions, etc., including development of presentations for meetings
• Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Promotions, Content Production, etc.) to ensure the desired program delivery and results for clients
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
• Support department-wide development initiatives
• Additional responsibilities as requested from Manager and/or Senior Management

WHAT THIS PERSON WILL BRING
• 5+ years direct experience in brand management, client service, media or entertainment, and/or marketing consulting
• Proficiency with data organization and analysis
• Project management and organizational skills including managing multiple projects simultaneously
• Record of success building, pitching, and delivering innovative marketing programs with measurable results
• High proficiency in Microsoft Office applications including Excel, PowerPoint, and Word
• Interest in music industry preferred, including knowledge of current/relevant artists and industry trends
• Work with recognizable global brands preferred
• Financial services industry experience a plus
• Able to travel domestically approximately 5 – 10 times per year.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-rj3541-52-15-170-196-42 in your application.

Company Profile
Live Nation

Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.