Fan Insights College Associate

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

Live Nation Entertainment's Media & Sponsorship Division is seeking a highly resourceful team player to bring their passion for live music and interest in research methodologies and data.

Within Media & Sponsorship, the Fan & Partner Insights team is tasked with empowering the overall organization-specifically the sales team and our clients-with thought-provoking insights that can help inspire creative partnerships and drive competitive advantage. As ''the voice of the fan,'' our goal is to uncover powerful insights about our audience to help both Live Nation and our brand partners develop meaningful cultural connections with their consumers. In an age where it's harder than ever to reach Millennials/Gen Z using traditional methods, our knowledge of our audience differentiates us in the landscape of media & entertainment.

Live Nation Media & Sponsorship designs, sells, and manages the company's national corporate sponsorship programs with the world's most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation's business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production.
• To learn more about our division, check out: https://livenationforbrands.com/.
• To learn more about the Fan & Partner Insights team, check out recent work here: https://itsbetterlive.livenationforbrands.com/category/fan-insights/

Program Dates: May 28 – August 8, 2025

WHAT THIS ROLE WILL DO
• Support entire lifecycle of market research projects; includes collaborating on questionnaires, programming and launching surveys, monitoring fieldwork, identifying key audiences, and generating crosstabs
• Help to manage and launch custom quantitative surveys in Sound Board, our proprietary panel of 10,000 live music fans for quantitative surveys and community of 500 more for qualitative insights
• Distill and organize information from vast data sets for partner deliverables
• Organize fan research projects and deliverables to help democratize insights across organization
• Provide support to manager creating story-driven presentations for partners
• Partner with Fan Insights team to elevate communication and organization of deliverables and data
• Partner as needed with Measurement team to synthesize and report on Post-Festival survey data and Brand Reports

WHAT THIS PERSON WILL BRING
• Must be a current student enrolled in a Bachelor's/Master's program at an accredited college or university or a recent graduate
• Eagerness to learn qualitative and quantitative research methodologies
• Must be proficient in data analysis with strong skills in Excel (e.g., advanced formulas, pivot tables, VLOOKUP). Experience with Tableau, SPSS or other data manipulation & visualization tools are a plus.
• Must be comfortable working in PowerPoint; familiarity with Keynote and/or other design tools are a plus
• Familiarity with social listening tools and syndicated data sources such as YouGov
• A creative problem solver who embraces new challenges
• Strong organizational, attention to detail, and communication skills
• Willingness to learn and master new research and analysis platforms
• Passionate about live music, media, and culture
• Excitement for data storytelling and a drive to learn about consumer behavior

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-g4b5vv-18-217-161-27-42 in your application.