Brand Manager

Job Description

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

The Brand Manager leads day-to-day relationship and activities of Live Nation's strategic marketing partnership with our top corporate brands within our team's portfolio of management. This role will have an emphasis on festivals and social content and may work across multiple categories. You will be directly involved in maximizing the value of the client relationship and performance of client's entertainment marketing programs with a focus on:
• Client Relationship Service
• Program Activation & Performance
• Project Management
• Financial Performance, Budget Planning & Reporting
• Team Management & Development
• Innovation & Growth

The Brand Management team is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work this is not the job or team for you. If you're ready to do the best work of your life, we should talk.

WHAT THIS ROLE WILL DO
• Assist and occasionally oversee on-site activities for custom events, artist experiences, hospitality programs, venues and festivals, including coordination with venue staff, festival production leads, and/or third-party activation agencies
• Ensure delivery of contractual agreements including planning, execution, measurement, and reporting and proactively resolve any challenges with asset delivery
• Development and delivery of program recaps in a timely manner, with analytical business results and key insights to improve and grow the business
• Consistently provide agendas and take detailed notes from all client calls/meetings and distribute them to key parties in a timely manner
• Continuously strengthen day-to-day client relationships through exceptional client service, detailed knowledge of client's industry and business, impeccable program delivery and client
• Establish and grow relationships with key client contacts outside of the day-to-day relationships
• Develop and grow relationships with key Live Nation teams (i.e., Digital and social media, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Support VP, Senior Brand Director, Creative Solutions, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
• Participate in key client meetings throughout the year, in-person and over phone – i.e., mid-campaign reviews, end of year recap/renewal discussions, etc., including development of presentations for meetings
• Fully understand the Live Nation Digital ecosystem, and work directly with Live Nation Digital Planning team to ensure all digital media programs are fully executed and optimized
• Support on and understand client specific financials including overall profitability, projections, and program budgets, including tracking expenses and identifying savings
• Assist clients in achieving ROI goals that will ensure maximum renewal opportunity
• Explore marketing trends, emerging technologies, and best practices to add value to sponsorship programs
• When required, review and edit relevant deal points and contracts for potential client programs and actively work with Sales and Legal to complete contract process
• Additional responsibilities as requested from Manager and/or Senior Management as requested

WHAT THIS PERSON WILL BRING
• 1-4 years direct experience in brand management, client service, media or entertainment, and/or marketing consulting, advertising or activation agencies
• Record of success building, selling, and/or delivering innovative marketing programs with measurable results
• Experience with marketing programs that blend physical and digital components preferred
• Work with recognizable global brands preferred
• Knowledge of consumer and market research with ability to implement into decision-making and management
• Proficiency in Microsoft Office applications including Word, PowerPoint, and Excel
• Experience with project management programs such as Asana, Trello, Jira is a plus
• Ability to travel 30% of time or more in season, often nights and weekends

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

Jobcode: Reference SBJ-r73368-3-140-186-52-42 in your application.