Media Executive

Job Description

Media Executive - KTVF

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About KTVF:

Comprised of our three stations– KTVF (NBC-affiliate), KXDF (CBS-affiliate), and KFXF (MeTV-affiliate) – Newscenter Fairbanks has established itself as Interior Alaska's Most Trusted News Source due in most part to the 70-year history of KTVF Channel 11. Together with our audiences across television, streaming, web, apps, mobile, and social; Newscenter Fairbanks dominates the Interior with the largest media audience of any company in the market. For candidates interested in joining our team, Newscenter Fairbanks offers the benefits of local authority combined with the power of a national media company. Referred to as Alaska's Golden Heart Community, Fairbanks is a welcoming place to live, work, and enjoy the great outdoors!

Job Summary/Description:

We're looking for a marketing specialist for our broadcast and suite of digital products – a local business expert who can work with business owners and help them build effective marketing campaigns and develop creative ideas that achieve results! We want a career-oriented person willing to work hard and build great relationships in the business community.

Newscenter Fairbanks, a Gray Media station group, is seeking a solutions and results-oriented media professional to be based in Fairbanks, Alaska. Media Executives are responsible for consulting with local business owners to create multimedia advertising campaigns that achieve results. Ideal candidates need to have a strong understanding of the sales process and excel at researching leads, starting new relationships, and closing deals. While experience in sales and marketing is an advantage, opportunities for paid training and professional development are available for the right candidate. The chosen candidate will receive full benefits including 401k, medical/dental/vision, PTO, and opportunities for bonus compensation.

Duties/Responsibilities include (but are not limited to):
• Identify and prospect potential clients, understanding their unique advertising needs, and tailoring multimedia solutions to meet their objectives
• Develop and present multimedia solutions and advertising proposals to clients in a professional manner, addressing their concerns and objections effectively
• Build and maintain strong relationships with clients, becoming a trusted advisor on multimedia advertising strategies and best practices
• Collaborate closely with our creative team to conceptualize and develop compelling multimedia ad campaigns that resonate with clients' target audiences
• Stay up-to-date with industry trends and market developments to identify new opportunities
• Utilize CRM tools and sales analytics to track and report on sales performance, pipeline, and forecasts accurately
• Collaborate with internal Departments, including marketing, production, news, and sales support to ensure seamless execution and delivery of multimedia campaigns
• Attend industry events, conferences, and networking opportunities to generate new business leads
• Performs other duties as assigned

Qualifications/Requirements:
• 18 years of age or older
• Valid driver's license, clean driving record, and reliable vehicle for transportation
• Highly motivated, self-driven with the ability to work independently and manage time effectively
• Strong interpersonal skills for effective verbal and written communication
• Basic organizational skills with the ability to prioritize and multi-task
• Competitive drive and motivation to achieve or exceed personal and professional goals.
• Desire for continued growth and education in marketing
• Creative mindset with the ability to adapt and remain persistent when faced with challenges
• Knowledgeable in Microsoft Office Suite products such as Excel, PowerPoint, Word, and Outlook
• Experience in marketing and sales is preferred, but opportunities for sales training and professional development are available to the right candidate

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KTVF-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Jobcode: Reference SBJ-rj3xnb-3-144-255-158-42 in your application.