Digital Advertiser, Paid Social

Job Description

WHO ARE YOU?

Do you thrive off dance music & live music events? Do you have experience in digital advertising & enthusiasm for the ever-changing digital landscape? Then you're in luck! We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. Is this you? Read on…

THE ROLE:

The Digital Advertiser, Paid Social will support all facets of the marketing & digital advertising process for Festivals and/or Concerts, focusing on digital media planning & buying strategy and analytics for paid social, video, display, and search. This position will be responsible for utilizing previous experience to assist in the development of effective awareness, traffic, and conversion driving plans and providing in-depth analysis throughout and post-campaign, with a heavy focus on paid social media tactics & implementation. In addition, the Digital Advertiser role will be expected to lead the entire asset request and management process through the entirety of the campaign, including recommendations for what features ads should entail (i.e., Call to Action), trafficking creative, sending tags to publishers, and analyzing performance daily. This position reports to the Director, Digital Advertising & Lead Digital Advertiser. This is not a remote position.

RESPONSIBILITIES
• Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, TikTok, Snapchat, Twitter, Reddit), Google (Display, Search, YouTube), etc. to achieve organizational objectives, including driving awareness, demand generation, engagement, and ticket sales.
• Provide direction on tactical approach during the planning process and work closely with key members of the marketing and executive teams to align on budget optimization, campaign objectives, channel capabilities, audience strategy, creative requirements, site tagging for measurement, and new opportunities.
• Gather brief materials and prepare effective media plans across the Insomniac Festival and/or Concert business units, ensuring media mix and budget allocations are delivered against marketing goals.
• Coordinate the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed.
• Lead meetings with key stakeholders to deliver media campaign updates regularly and present strategic recommendations and optimizations based on campaign performance.
• Partner closely with project management, marketing, social media teams and marketing/media vendors to ideate, request, and deliver necessary marketing assets.
• Provide campaign performance reporting, including aggregating information from third parties for campaigns on a regular basis.
• Actualize media spend & conduct post-campaign recaps that include analysis of media plan, digital metrics, and strategic recommendations for future events.
• Utilize understanding of data and analytics to grow digital channel mix and provide frequent quantitative recommendations to improve strategy.
• Maintain internal audience database and update first-party audiences across Meta, TikTok, Snapchat, Google & other required platforms on a regular basis.
• Stay abreast of digital trends, technology, competitive landscape, ad formats, and new vendor offerings.
• Troubleshoot media plan and proposal discrepancies, and campaign performance.
• Build trust, collaborate/value others, drive execution, foster innovation, and protect Insomniac's brand integrity.
• Assist with vendor billing.
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified
• Other special projects and tasks assigned as needed
• Some travel may be required (economy)

QUALIFICATIONS
• Bachelor's Degree required
• 2+ years' experience in Digital Advertising - concert, festival, music industry preferred
• 2+ years' direct experience in Meta Ads Manager, Google Display, Search, YouTube, TikTok Ads Manager and Snapchat Ads Manager
• Understanding of basic digital media buying process (i.e., media planning, audience segmentation, creative asset management, tracking & analytics, reporting)
• Strong knowledge of Microsoft Office (Excel, Word, PowerPoint) & Google Drive (Gmail, Sheets, Docs, Calendar)
• Fast learner, self-starter, strong work ethic
• Ability to perform with both task-oriented & overall big-picture vision
• Exceptional communication skills, both written and verbal
• Proficient in organization and multi-tasking on projects of numerous shows at once (note, may have 40+ simultaneous campaigns to manage)
• Ability to identify and solve problems in an efficient manner
• Possesses a deep passion for music; motivated to learn the ins and outs of the industry
• Adheres to all requirements for confidentiality of corporate, strategic, and marketing information
• Must be an active problem solver, instilled with a sense of urgency for projects large and small
• Geek out on analytics & audience segmentation

WORK ENVIRONMENT
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations
• Must be able to work in open concept office space

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

Jobcode: Reference SBJ-r1qejy-3-16-139-131-42 in your application.