Performance Marketing Associate

Job Description

Hearst's Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search & social campaigns to drive high-performing traffic across our digital brands. As a part of this team, the Performance Marketing Associate will be responsible for media buying and traffic acquisition across self-serve tools such as Google Ads and Meta Ads Manager. The ideal candidate should be highly organized, extremely detail oriented, possess a passion for analytics, and get excited about learning new skills.

Resonsibilities:

What You'll Do
• Launch and maintain paid media campaigns including setting them up, selecting creative images, writing and editing ad copy, and managing campaign performance.
• Run and analyze campaign reporting to determine optimization opportunities for your portfolio of campaigns.
• Collaborate, share results, and brainstorm with other team members to help shape campaign strategy.
• Provide feedback to our edit teams on which topics and types of content are resonating with our audiences.

Qualifications:

Who You Are
• Have a bachelor's degree
• Experience in Excel and/or Google Sheets
• Comfortable working with large data sets and adept at organizing and interpreting data
• Enjoy working in a fast-paced and collaborative environment
• Commerce, digital media, search, or social buying experience is a plus, but not required

The base salary for this role is $65,000. The base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay is subject to change and may be modified in the future.

Based in New York, NY hybrid in-office schedule.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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Jobcode: Reference SBJ-gxm421-18-191-73-166-42 in your application.