Manager, Email Newsletters

Job Description

Manager, Email Newsletters (Fashion & Luxury, Autos)

Your impact:

The Manager, Email Newsletters for Fashion/Luxury and Autos is responsible for overseeing the digital newsletter programs for premier publications including Harper's Bazaar, Elle, Esquire, Veranda, Town & Country, Elle Décor, Road & Track, Autoweek, and Car & Driver. This role is pivotal in crafting, executing, and optimizing strategies to drive engagement and growth across these luxury brands' digital newsletters.

Key Responsibilities:
• Collaborate with editorial, design, and marketing teams to produce engaging and visually appealing newsletter content.
• Oversee the creation, auditing, and scheduling of newsletters.
• Utilize data-driven strategies to optimize open rates, click-through rates, and overall subscriber engagement.
• Employ A/B testing to refine content, subject lines, and layout for maximum effectiveness.
• Analyze performance metrics and produce regular reports detailing key insights and areas for improvement.
• Implement subscriber segmentation and personalization strategies to deliver targeted content.
• Maintain up-to-date knowledge of newsletter and email marketing trends and best practices.
• Coordinate with sales teams to integrate sponsored content and advertisements effectively.
• Ensure all marketing materials comply with brand standards and legal requirements.

Qualifications:
• Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in digital and email marketing or newsletter production.
• Proven track record of managing successful email marketing campaigns or newsletter programs.
• Proficiency with email marketing software and tools (e.g., Sailthru).
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent written and verbal communication skills.
• Creative mindset with a keen eye for detail and design.
• Ability to manage multiple projects in a fast-paced environment.
• Strong organizational abilities and attention to detail.

The base salary for this role is between $74,000 and $87,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future .

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.



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Jobcode: Reference SBJ-dyzvk0-3-14-134-188-42 in your application.