Marketing Coordinator - Powernation Studios

Job Description

MARKETING COORDINATOR - POWERNATION STUDIOS (Gray Media Group)

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About POWERNATION STUDIOS:

PowerNation Studios is a full-service marketing and media company specializing in automotive enthusiast content in Franklin, TN. PowerNation Studios produces America's #1 automotive how-to television franchise PowerNation, currently producing popular shows; Engine Power, Music City Trucks, Detroit Muscle, and Carcass. PowerNation Studios' ''PowerNation'' reaches millions of enthusiasts each week by broadcasting on local Gray affiliate TV stations, and digital distribution of the PowerNation channel, available for free on all major OTT platforms and is supported by over 4.8 million social followers. PowerNation Studios is a wholly-owned subsidiary of Gray Television Inc. For more information, visit www.gray.tv.

Job Summary/Description:

As the Marketing Coordinator at PowerNation Studios, the position will play a key supporting role in executing the company's marketing initiatives. Working closely with the Marketing Manager, you will be responsible for posting on social media, creating engaging newsletters, and writing blog posts that resonate with our audience. This role is ideal for a detail-oriented professional who excels in content creation and is eager to contribute to the success of our marketing campaigns.

Duties/Responsibilities include, (but are not limited to):
• Assist the Marketing Manager by scheduling and posting content across all social media platforms, ensuring it aligns with the established brand voice and marketing goals.
• Design and write compelling newsletters that keep our audience informed and engaged, following the direction and strategy set by the Marketing Manager.
• Write and edit blog posts that support our content strategy, enhance SEO efforts, and drive traffic to our website.
• Help maintain and organize the weekly content calendar, ensuring that all deadlines are met, and that content is published as planned.
• Work with internal teams, including sales and production teams, to ensure that all marketing content is cohesive and supports broader company objectives.
• Keep an eye on industry trends and social media developments, providing input on how PowerNation Studios can leverage new opportunities.

Qualifications/Requirements:
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Some experience in marketing, social media management, content creation, or a related field, with a passion for digital marketing and content development.
• Strong writing and editing skills with an eye for detail and the ability to create engaging content across multiple platforms.
• Familiarity with social media platforms, content scheduling tools, and basic digital marketing principles.
• Ability to work effectively under the guidance of the Marketing Manager, collaborating with various teams to achieve shared goals.
• Strong organizational abilities, capable of managing multiple tasks and deadlines in a fast-paced environment.
• An interest in the PowerNation Studios brands and automotive content is a plus.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

POWERNATION-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-d5q093-3-141-47-139-42 in your application.