Sr. Manager, Growth & Member Marketing - Fandango

Job Description

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming. We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 US movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry's best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.
Job Description
Working closely with the Senior Director, DTC Marketing, the Sr. Growth & Member Marketing Manager is a strategic and data-driven role driving customer acquisition, engagement, and retention for our new Fandango membership product, FanClub. The Sr. Growth & Member Marketing Manager will play a critical role in driving revenue growth by developing and executing marketing campaigns that attract, convert, and retain subscribers. This role is ideal for a proactive and adaptable individual who takes initiative and is driven to s/ucceed in a dynamic environment.
RESPONSIBILITIES:
Acquisition
• Develop and execute multi-channel marketing campaigns to drive subscriber growth across paid, owned, and earned channels (e.g., paid social, search, email, influencer marketing, affiliates, SEO).
• Optimize the conversion funnel, improving trial sign-ups, paid conversions, and reducing churn.
• Identify and test new marketing channels, messaging strategies, and growth initiatives to maximize ROI.
• Collaborate with the product and analytics teams to refine pricing, packaging, and positioning strategies.
Engagement & Retention
• Develop lifecycle marketing strategies using email, push notifications, in-app messaging, and other retention-focused tactics.
• Analyze customer behavior to reduce churn and increase subscriber lifetime value.
• Implement A/B testing and personalization to improve engagement and retention.
Analytics & Optimization
• Track key performance indicators (KPIs) such as CAC, LTV, conversion rates, and churn along with benefit and promo code usage.
• Conduct customer research and leverage data insights to inform marketing decisions.
• Partner with the data and analytics team to continuously optimize campaign performance.
Collaboration & Leadership
• Proactively work cross-functionally with product, design, and Email/CRM, and Fandango marketing teams to align marketing efforts with business goals.
• Manage agency and vendor relationships as needed to support marketing execution.
• Stay up-to-date with industry trends, best practices, and emerging technologies in subscription and membership marketing.
• Other duties as assigned by leadership.
Qualifications
Basic Requirements:
• 4+ years of experience in marketing, with a focus on subscription or membership businesses.
• Thorough understanding of digital marketing channels, including paid media, email, SEO, and influencer marketing.
• Experience with brand marketing, lifecycle marketing, and A/B testing.
• Competency in analytics tools (Google Analytics, Looker, Tableau) and data-driven decision-making.

Desired Characteristics:
• Excellent project management, communication, stakeholder management, and organizational skills.
• A proactive, self-motivator who can take limited direction and produce tangible results.
• Ability to anticipate and accommodate needs, requests, and issues.
• Creative confidence and an ability to contribute ideas in a creative group atmosphere.
Additional Job Requirements
• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Must be willing to work in the Orlando, FL office.

Jobcode: Reference SBJ-d26j86-3-142-212-245-42 in your application.