Media Manager

Job Description

Departmental Summary:

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.

Position Summary:

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.

Responsibilities:
• Develop comprehensive digital media strategies, with a focus on programmatic and social channels, to meet performance goals and drive user acquisition and retention for ESPN+
• Effectively manage media budgets, optimizing spend across different channels to maximize ROI and meet campaign objectives
• Collaborate with a multi-disciplinary team (in-house and external agency) to plan and implement tactical media plans with excellence
• Develop a test and learn roadmap to continuously improve the efficiency and incrementality of media campaigns; including but not limited to creative, messaging and audience targeting
• Assess campaign performance in real-time through regular reporting, provide feedback on optimizations to ensure plans deliver on KPIs, and develop insights for future campaigns
• Understand and implement audience strategies, particularly as they pertain to media targeting, including 1P and 3P data usage
• Monitor and report on the performance of digital performance marketing campaigns
• Work closely with creative teams to ensure that ad creatives align with campaign objectives and resonate with target audiences.
• Manage media-specific documents, including media plans, objectives, strategy decks, and related functions
• Implement attribution models and measurement techniques to assess the impact of media campaigns on key business metrics
• Effectively communicate plans, targets, and expectations to external agencies and cross-functional partners
• Co-lead a team of performance media buyers

Qualifications:
• Minimum 5 years of relevant advertising agency or client-side media experience
• Exceptional understanding of the Sports/Entertainment landscape
• Firm understanding of media buying across paid channels
• Advanced understanding of the media ecosystems - e.g. CDP, DMP, DSPs
• Firm of understanding of media optimization tactic
• Works well under pressure.
• Strong analytic abilities, having a good grasp on a variety of media KPIs and how plans should be developed to best meet set forth KPIs
• Analytical and process oriented
• Strong initiative and results oriented
• Clear communicator with ability to articulate ideas, rationale and nuance
• Team player with excellent interpersonal skills

Required Education:
• Bachelor's degree or equivalent in marketing, media, communications or relevant field.

The hiring range for this position in New York, NY is $86,400.00 to $118,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Jobcode: Reference SBJ-r15n2y-13-58-151-231-42 in your application.