Marketing Coordinator, College Sports

Job Description

The Marketing Coordinator assists the Associate Manager and Sports Marketing Senior Director in the development of overall consumer marketing and advertising strategies for ESPN college sports properties, specifically focused on College GameDay (football), College Basketball (Regular Season), Women's NCAA Tournament, and various other NCAA Championships. This person provides support in the strategy development and execution and implementation of various marketing campaigns, inclusive of TV, radio, digital, experiential, and social media. In addition, the Marketing Coordinator will be a key liaison between the consumer marketing team, creative agencies, and the broader ESPN cross-functional team.

Responsibilities:
• The Marketing Coordinator is responsible for short & long term marketing deliverables, inclusive of the following duties:
• Managing alignment of consumer marketing & brand strategies.
• Managing all creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget).
• Owning the relationship and production timelines with the internal creative teams.
• Ensuring accuracy and excellence of all work done internally and by creative agencies.
• Owning & managing the brand budget
• This position will assist the Associate Manager with the day-to-day management of the properties. This includes:
• Providing input on creative development and execution of marketing materials.
• Working closely with Media on the scheduling and delivery of on and off channel assets.
• Establishing relationships with key personnel in the marketing department and other business units.

Basic Qualifications:
• Minimum of one year of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management.

Preferred Qualifications:
• Outstanding team player with strong interpersonal skills.
• Ability to prioritize and multi-task on a high profile, high volume portfolio.
• Detail-oriented and highly organized self-starter.
• Working knowledge and understanding of sports.
• Strong analytical skills and active mind.
• Knowledge and an interest in the evolving media landscape and media consumption habits.
• A healthy appreciation of the role sports play in pop culture.
• Impressive verbal and written skills.
• Positive energy with a 'can do' attitude.
• Hunger for learning & making a difference.
• A healthy appreciation for the role of sports with cultural trends.

Required Education
• Bachelor's degree or equivalent

Additional Information:
• Select travel may be required.

Jobcode: Reference SBJ-d58y3d-18-191-9-67-42 in your application.