Marketing and Communications Manager

Job Description

Association Management division of a prominent marketing firm is seeking a marketing professional who brings experience in utilizing direct marketing, advertising, social media, website, creative and brand marketing to support our client's missions to advance excellence in their industries. This position will be responsible for the development and implementation of multi-channel marketing strategies and plans to ensure organizational goals are met for membership, events, products and services.

Skills
• Project Management
• Manage timelines
• Follow up and communications
• Copywriting
• Marketing analysis and plan development
• Briefs
• Power point presentations
• Website maintenance
• Maintain brand strategy including brand guidelines and messaging that is segmented to specific audiences across all mediums, including products produced by outsourced publisher (Ex: Association Magazines and digital editions, E-newsletters, Onsite tradeshow guide, Membership Directory & Buyers' Guide, etc.)
• Manage marketing-related budgets and estimates for clients
• Develop marketing strategies and plans, for these products, programs and services including membership, education, events and directs the execution of the plans and related tactics.
• Develop and evaluate metrics to monitor performance of marketing plans and adjusts plans accordingly to ensure strategic goals are being met.
• Manage, in conjunction with events team, the presentation of the brand at events, including program, collateral, and presentation development and execution.

Digital and Social Strategies
• Website
• Analytics
• Manage website presence by collaborating with staff to develop pages ahead of key deadlines and development of content for web pages, including text, photos, and video
• Manage website edits with Digital team
• Email Campaigns
• Plan and manage content
• Manage email lists
• Manage calendar
• Social Media
• Develop and manage content strategy for social media platforms
• Manage postings and calendars with collaboration from staff

Print and Digital Advertising
• Seek strategic advertising opportunities in related industries to promote client growth
• Develop metrics to track successful impressions and results

Content Development
• Develop and manage content for marketing campaigns including but not limited to website copy, newsletters, email communications, print and digital advertisements, social media posts and promotional collateral for a range of audiences and products/services for Creative pieces. Includes pre and post engagement.
• Create, own, execute, and analyze marketing campaigns to achieve key participation, engagement, and revenue goals for events, membership, and other products and services.
• Execute day-to-day marketing efforts, to include planning, drafting, and scheduling marketing emails, social media postings, videos, and print collateral. Work with Membership Team to develop and execute a variety of member retention and recruitment campaigns.

Deliverables
• Increase engagement across all mediums (email, social, etc.) by 10% for each client in one year
• Campaigns
• Build, manage and update marketing and communications calendar
• Create and execute campaign timelines in cooperation with team
• Track engagement and deliver a monthly report to include accomplishments, challenges, and recommended changes related to each campaign
• Review, audit all social channels to determine effectiveness of each channel
• Identifying audiences of each client to build campaigns specific to segments

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Jobcode: Reference SBJ-rom1w2-3-139-82-23-42 in your application.