Lead Copywriter, Creative - FIFA World Cup 26

Job Description

The Role and What You'll Do :

As the Lead Copywriter, Creative for the FIFA World Cup 26™ Official Hospitality program, you will craft compelling and impactful narratives that capture the excitement and prestige of this global event. You will lead the development of all written content, ensuring consistency and alignment with the program's brand voice and marketing
objectives . This role requires a blend of creativity, strategic thinking, and an in-depth understanding of the sports and hospitality industries.
• Develop and oversee the execution of high-quality, engaging copy for various marketing channels including digital, print, social media, and experiential campaigns.
• Lead the creation of storytelling strategies that enhance the brand and drive consumer engagement.
• Collaborate with the creative team to conceptualize and execute integrated marketing campaigns.
• Ensure all copy aligns with brand guidelines and maintains a consistent tone and style.
• Edit and proofread copy for accuracy, clarity, and impact.
• Manage multiple projects simultaneously, meeting deadlines and maintaining high standards
of quality.
• Work closely with cross-functional teams including marketing, design, sales, and product to ensure cohesive messaging.
• Conduct research to stay updated on industry trends and consumer insights to inform content strategies.
• Mentor and guide junior copywriter ( s ) , providing feedback and fostering a culture of creativity and excellence.
• Analyze the performance of content and campaigns, using insights to
optimize future efforts.

You Have These :
• 7+ years of experience in copywriting, preferably in the sports, entertainment, or hospitality industries.
• Experience working on large-scale events or major global brands.
• Passion for soccer and a deep understanding of the FIFA World Cup's significance.
• Proven track record
of developing creative and compelling copy across multiple channels.
• Strong portfolio showcasing a range of writing styles and successful campaigns.
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Ability to think strategically and align copy with business
objectives and brand voice.
• Experience with video scriptwriting and production.
• Excellent project management skills with the ability to manage multiple priorities and meet deadlines.
• Strong collaboration skills and the ability to work effectively in a team environment.
• Proficiency in using content management systems and other digital marketing tools.
• Deep understanding of consumer behavior and how to craft messages that resonate with diverse audiences , including both B2C ( ''fan '') and B2B (''corporate'') audiences .
• Experience working with traditional and digital marketing teams to iterate on copy concepts based on data-driven performance insights.
• Familiarity with international markets and the ability to tailor messaging to different cultural contexts.

We'd Love If You Also Have These:
• Bilingual or multilingual proficiency (especially French and/or Spanish) .
• Knowledge of SEO best practices and experience
optimizing content for search engines.
• Ability to use data and analytics to inform and improve content strategies.
• Creative problem-solving skills and the ability to think outside the box .
• Experience managing and mentoring a team of copywriters.
• Ability to adapt to a fast-paced, dynamic work environment.
• Strong interpersonal and communication skills.

Join us in creating unforgettable experiences for fans around the world by delivering exceptional and engaging content for the FIFA World Cup 26™ Official Hospitality program. Your words will help shape the narrative of one of the most prestigious events in sports history.

How we work : 

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week . We see immeasurable value internally and throughout the core of the businesses we support.

Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfect ly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$90,000 annually

Hiring Range Maximum:
$120,000 annually

Jobcode: Reference SBJ-ree8n8-18-227-102-243-42 in your application.