Senior Manager, Creative Performance-Battlefield

Job Description

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader sports and entertainment ecosystem.
Creative Performance
As the Senior Manager of Creative Performance, you will collaborate with a range of channel experts to improve the reach and impact of our marketing content. By blending data and creativity, you will help set the standard for how we engage with our players, providing valuable insights and direction to ensure we create the right content in the most effective way. You will report to the Senior Director of Creative Performance. You will be based in Los Angeles.

Responsibilities
• Deconstruct content & channel performance in forensic detail to understand what worked & where we can improve
• Provide detailed competitor analysis & share relevant gaps and opportunities
• Stay up-to-date with industry trends to inform content planning and identify new opportunities
• Test elements of content performance to remove creative subjectivity - eg: A/B testing thumbnails
• Work with our Production team to ensure asset requests are realistic and delivered on time and within budget.
• Partner with a variety of channel experts to improve the reach, depth & impact of their content
• Simplify complex data from multiple sources and make it clear & actionable for our partners
• Create content guidelines & best practice guides grounded in insights
• Work with a dedicated analytics team to provide benchmarks for content & channel performance
• Measure the effectiveness & ROI of content & marketing channels
• Improve & measure user journeys across a connected marketing ecosystem

Experience
• 8+ years experience in content & digital marketing
• You are comfortable working hands-on with multiple analytics tools (eg: Social Listening, Google Trends, Social analytics)
• You have experience with channels (eg: programming for algorithms, interest-graphs, search optimization)
• You can forensically dissect campaigns and understand what worked & why
• You can take data and insights and package them in a clear way for stakeholders at different levels of the organization
COMPENSATION AND BENEFITS
The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).
PAY RANGES
* California (depending on location e.g. Los Angeles vs. Sacramento) * $138,200 - $219,000 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Jobcode: Reference SBJ-23o29m-3-148-167-99-42 in your application.