Senior Brand Marketing Manager - Battlefield

Job Description

Electronic Arts (EA) is looking for a dynamic & experienced marketing leader to drive Battlefield's go-to-market campaign strategy & execution. As the Sr. Brand Marketing Manager, you will sit within Battlefield's Global Brand Management team as a key market important contributor for developing cutting-edge brand strategy for EA's award-winning studio.

You will report to the Director, Global Brand Management and you will create inspiring and creative marketing strategy & execution for Battlefield games. You have expertise in product marketing, digital marketing, consumer insights, and brand strategy. You will excel at marrying science and creativity to delight customers and partners, working with teams to build brands. You will excel in a creative environment and enjoy working collaboratively.

Role to be based in Los Angeles, CA.

Responsibilities:
• Lead global, consumer-facing Marketing Execution; Oversee cross-functional planning and partner collaboration to ensure consistent and timely execution across all channels to deliver on campaign goals and strategies.
• Develop Player Centric campaigns; drive culturalized and compelling player journeys in line with the Battlefield brand strategy to deliver our commercial targets.
• Inspire a Cross-Functional Team of marketers: Represent a Franchise First mindset and equip, empower and enable our integrated marketing team with a proactive, solution-oriented approach.
• Risk & Conflict resolution: Collaborate like a master with partner teams within and outside of Brand to alleviate obstacles to timely, quality player-facing executions. Build trust and always deliver.
• Set Parameters for Success: Apply player, market and product insights, along with business objectives and strategies, to define the marketing campaign approach, tactics and KPIs.
• Create the Briefs: Provide key planning, creative and production parameters in the form of creative briefs and channel assignments. Orchestrate and approve channel plans.
• Connect Channel Plans with Product and Business Goals: Equip teams with reasons to believe and align campaign execution with development and business goals.
• Execute with Excellence: From creative ideas to the delivery of our vision, we strive for executional excellence, hold ourselves and each other accountable in our delivery.
• Continuous Improvement: Convert learnings into action to drive marketing efficacy, establish and validate hypotheses relative to KPIs and insights to optimize execution.

Qualifications:
• 7+ years' experience in brand marketing, campaign strategy, and/or product marketing.
• Project management and coordination across teams and external partners.
• Excels at working in a matrixed team environment characterized by interdependency
• Ability to galvanize and influence teams and stakeholders across disciplines, at all levels
• Ability to create successful marketing campaign outcomes based on business goals and strategies
• Experience in creative development and agency management.
• Works at a high pace and excels in execution.
• Understanding of evolving consumer engagement and channel opportunities
• Exceptional verbal and written communication skills
• Ability to effectively engage and liaise with executive teams
• Deep affinity for and/or prior experience working on FPS games.
• Prior work with first party partners and gaming industry data sources.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES
• California (depending on location e.g. Los Angeles vs. Sacramento):

º $138,200 - $219,000 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Jobcode: Reference SBJ-gmmmmv-3-16-82-170-42 in your application.