Multimedia Strategist, Fan Care

Job Description

Multimedia Strategist, Fan Care

Location: Canada

Can this position be remote: Yes

#WeAreEA and we exist to inspire the world to play.

EA values creativity, pioneering, passion, determination, learning, and teamwork. We mean things like acting with curiosity, speaking up with original ideas, and committing to each other as one team.

Come join us! We're hiring a Multimedia Strategist to join EA's Fan Care Team.

EA's Fan Care organization exists to help our fans get the most fun from their games. From onboarding new players to getting them back in the game when they have issues, we support fans across their EA experiences and keep them safe online. We value people who bring new ideas and perspectives to make Fan Care a great place to be and be from. We celebrate diversity and inclusion. It's just as important for us to create great experiences for our people as for our players. We're looking for people who will show up excited to work and ready for fun.

As a Multimedia Strategist, you'll join the Fan Care team and report to the Manager, Multimedia. You'll create various multimedia assets in Mandarin and Simplified Chinese to complement and enhance our help experiences for our online audience. You're passionate about creating all forms of digital media and communicating information in a creative and efficient way. You'll work with teams across Fan Care and the rest of EA to bring our brand to life through clever digital content on our help channels.

Responsibilities
• Research: Use research and insights to create content strategies that meet our players' needs and expectations in China. You stay current on industry trends and emerging content practices in China and use this information to propose and inform innovative multimedia solutions.
• Asset Creation: Create engaging, timely, and easily accessible multimedia content including videos, GIFs, infographics, images, and iconography for our help channels, in support of our content strategies for our online audience.
• Quality Control: Work as a brand guardian by maintaining our brand guidelines both internally and on EA Help, and ensure it's consistently applied.
• Content Strategy: Work with our wider Fan Care team to support new player-facing initiatives, using digital tools and techniques to validate research on where the opportunities are and how best to target them.
• Content Optimization: Ensure that all assets are tested, optimized for deployment, and consistent with our other help channels.
• Project Management: Manage projects from start to finish - intake, prioritization, collaboration, script + storyboard, deadlines to ensure the timely release of content.
• Metrics Analysis: Use tech tools and creative solutions to monitor and measure the effectiveness and impact of your work, and adjust strategies based on data-driven insights to maximize impact.
• User Engagement: Collaborate with the EA Help team to gather feedback from players, analyze player behavior, and continuously improve multimedia content to address player needs effectively.
• Collaboration: Seek opportunities to collaborate both inside and outside of the team, working with key influencers to effect change in projects and throughout the organization.
• Game Knowledge: Maintain an in-depth understanding of EA games, staying up-to-date with game updates and new launches.

Qualifications
• You are native or fluent in Mandarin and Simplified Chinese.
• You are passionate about gaming, with a strong understanding of EA games.
• You have 3+ years experience in Digital Content, Media, Marketing, or a relevant field.
• You have experience using video and media editing software, such as the Adobe Suite, Canva, and Final Cut Pro.
• You have experience crafting multimedia that conveys stories, drives action, and appeals to different learning styles and audiences.
• You have experience developing methods and processes for improving content accessibility and the user experience.
• You have a portfolio of your previous work that you're proud of. Must include link to portfolio when applying.

Nice-to-haves
• A bachelor's degree in a relevant field, such as graphic design, digital filmmaking, or marketing.
• Knowledgeable about emerging media trends and consumption habits in APAC.
• Knowledge of top social media platforms such as YouTube, Instagram, TikTok, and their success metrics.

e, d, #FlexibleWork

Ceci ne s'applique pas au Québec.

BC COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.

EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.

BASE SALARY RANGES
• British Columbia (depending on location e.g. Vancouver vs. Victoria):

º $73,200 - $101,700 CAN Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, and extended health/dental/vision coverage and basic life insurance.

Jobcode: Reference SBJ-rz720q-18-118-1-100-42 in your application.