Senior SEO Analyst, Growth & Content Strategy

Job Description

Job Title
Senior SEO Analyst, Growth & Content Strategy

Dotdash Meredith is looking for a content strategy rockstar with strong SEO analytical and technical skills to join our Growth & Content Strategy team. This person will work with our Commerce team to grow intent-driven audiences across Dotdash Meredith's premium lifestyle brands.

As the Senior Analyst, you will report to the Director of Growth & Content Strategy and be part of a specialized team within our Growth organization. You will have access to premier SEO tools, and cutting-edge resources, and be part of an industry-leading team that delivers actionable insights and makes informed strategic decisions for Dotdash Meredith. You will collaborate daily with product engineers, editorial teams, and designers to build world-class content experiences and drive measurable results.

About Your Contributions:
• Partner across teams (GM, Content, Product, Dev, and Revenue) to help maintain and improve Dotdash Meredith's commerce library and develop growth roadmaps
• Craft and execute SEO tests to grow our knowledge of effective tactics
• Work with product management to create SEO requirements that improve site performance and user experience
• Partner with the Data Sciences team to craft algorithms that measure and improve our content and search optimization
• Study search demand to identify content and product growth opportunities
• Collaborate across teams to implement identified growth opportunities
• Monitor daily and weekly dashboards to understand search engine trends and the results of our projects
• Monitor and analyze competitors and potential acquisition targets

About You:
• 3-5 years SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
• Good understanding of intent-driven audiences
• Track record of delivering and communicating business results from SEO investments
• Prior experience with working with Skimlinks or Amazon Onsite Associates Program a big plus
• Demonstrated entrepreneurial spirit
• Superior project management
• Exceptional Excel skills (are you the go-to Excel person on your team?)
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls, and large third-party SEO databases
• Strong Web-development fluency-must be able to write precise technical SEO requirements
• Writing or editing background a plus
• Bachelor's or Master's degree preferably in math, science, business, or computer science

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: $72,100 - $103,000

Jobcode: Reference SBJ-g6wwp0-18-188-140-232-42 in your application.