Associate Director, Growth & Content Strategy

Job Description

Job Title
Associate Director, Growth & Content Strategy

About The Position | Major goals and objectives and location requirements

As the Associate Director of Growth and Content Strategy for Dotdash Meredith, you will be a key member of our Growth Team reporting to the VP of Growth and Content Strategy. Tasked with reshaping the future of publishing, you will ideate and execute cutting-edge and holistic growth programs for our premium health brands across Dotdash Meredith, including Health.com, Parents.com,Verywellhealth.com and more.

Hybrid 3x a week- New York, NY

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Team | The Team and/or Brand.

The Growth Team at Dotdash Meredith is a dynamic group of SEO strategists, analysts, and content experts dedicated to driving audience growth across our portfolio of premium brands. We collaborate closely with editorial, product, and revenue teams to develop innovative strategies that expand our reach and enhance user engagement. As part of this team, you'll be at the forefront of content innovation, leveraging data-driven insights to shape the future of digital publishing. We strive to blend editorial excellence with strategic optimization, ensuring that our content not only reaches the right audiences but also delivers meaningful value.

About The Positions Contributions:

About Your Contributions:
• Drive editorial strategy
• Study search demand & trends to identify growth opportunities for our content and product offering
• Analyze revenue and make both editorial and data-driven decisions based on your knowledge
• Craft and execute SEO tests to grow our knowledge of effective tactics
• Lead SEO strategy empowering editorial teams to make smarter daily execution decision, including topic selection, style/formatting, content organization, and infusing data-driven user-first improvements into the content production
• Develop and maintain best practices across brands
• Communicate effectively with the editorial team, product, revenue, testing, and all stakeholders across the organization

The Role's Minimum Qualifications and Job Requirements:

About you:
• 5+ years of SEO experience, preferably in-house at a large publisher or from an enterprise-level digital consulting agency
• Track record of delivering (and communicating about) business results from SEO investments
• Experience analyzing large data sets generated from multiple sources, including Web analytics, site crawls (Screaming Frog, DeepCrawl), and large third-party SEO databases
• Exceptional Excel skills
• Strong Web-development fluency-must be able to write precise technical SEO requirements
• Familiarity with analytics tools (rank tracking, Google Analytics, GSC, Looker)
• Strong communication and organizational skills
• Experience scaling copy and editorial operations in a high-growth environment

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: New York: $130,000.00 - $145,000.00

Jobcode: Reference SBJ-k2o3v8-3-141-38-5-42 in your application.