Audience Relationship Strategist

Job Description

Job Title
Audience Relationship Strategist

The Audience Relationship Team (ART) at Dotdash Meredith is looking for an experienced and strategic Audience Relationship Strategist dedicated to growing newsletter subscriptions and engagement for our Transactional (TRX) business across Dotdash Meredith's portfolio of world class brands. The Audience Relationship Strategist will contribute to the full funnel experience from growing subscribers to the shopping experiences (newsletters, browser, SMS, etc.) to maximizing engagement that grows commerce revenue and Lifetime Value (LTV).

This role will lead, manage, and analyze subscriber acquisition sources to optimize for highest LTV by spearheading the conversion strategies and partnering with vertical conversion managers and the paid marketing team. The TRX Audience Relationship Strategist will manage the email and notification programs to drive commerce traffic and revenue for Dotdash Meredith's shopping newsletters as well as inclusion in other promotional messages and notifications. They will focus their efforts on strategy, planning, promotion, communication, and execution. This role will work closely with commerce team and brand editorial teams as well as vertical ART managers to execute programs that align with TRX goals and tentpoles.

This position is expected to report to our downtown NYC office on a hybrid schedule of 3 days per week

Essential Job Functions

Under the direction of the Director, Audience Relationship Strategy and Revenue, this person will:
• Develop roadmaps for growing shopping newsletter lists and revenue through promotions: contribute to vertical/brand roadmaps, outline growth hypotheses, execute tests, and report on results.
• Work with design and technical resources to optimize email templates, modules, onsite marketing placements, landing pages, quizzes and other engagement elements.
• Contribute to Tentpole events such as Prime Day, Black Friday, and Cyber Monday by developing strategies and marketing plans
• In collaboration with the Director, Audience Relationship Strategy, establish and present TRX+ART regular reporting to commerce and vertical stakeholders, focusing on performance, trends, and upcoming initiatives. Provide recommendations and identify areas of opportunity. Develop a deep understanding of product performance by brand and newsletter and maintain an understanding of the content strategy across brands. Evaluate LTV performance of users by source and make recommendations of where to optimize.
• Research and and provide insights on the management and implementation of new growth initiatives such as:
• Product recommendations within email and notifications
• SMS program centered around Sale Alerts or Exclusive Deals
• Exclusive deals for select audiences
• Deal Alert or Sale Alert dedicated emails
• Partnering with LiveIntent on ad serving product recommendations
• Browser Notification recommendations and commerce specific opt-in strategies
• Apple News Notification TRX strategy
• Explore a loyalty program

Experience:
• Bachelor's degree
• Minimum 3+ years related professional experience
• Email Marketing, Marketing, Media and/or ecommerce experience
• Experience with analytics and decision making

Specific Knowledge, Skills and Abilities:
• Knowledge of onsite targeting/segmentation and online campaign optimization
• Possess the hustle and critical thinking skills that will drive quality improvements daily
• Ability to effectively partner with GMs, Editorial Directors, Content Operations, Product Leads, and Senior Business Leadership
• Strong editorial skills and keen sense of what content works well online
• Excellent project management and organizational skills
• Excellent time management skills for multiple projects with a range of scope
• Understand CAN-SPAM and stay current on proposed legislation that may impact email programs

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

Pay Range
Salary: 70,000-85,000

Jobcode: Reference SBJ-rbkeok-3-144-121-109-42 in your application.