Specialist, Integrated Marketing

Job Description

As the Integrated Marketing Specialist, you will play a key role within CBS Stations! Your primary responsibility will be to support the development of marketing collateral and sponsorship opportunities across multiple stations within the CBS Stations Group!

Key Responsibilities:
• Support Account Executives within your key markets in the creation of marketing materials including cohesive presentations, one-sheets and graphics for LinkedIn.
• Help build new sponsorship and integration opportunities for local markets within your purview.
• Assist in the project management of marketing campaigns, ensuring elements are delivered accurately and optimally.
• Understand the offerings of your markets, and work with your team to continue elevating sponsorship concepts for clients across linear, streaming and digital.
• Work with Research to update marketing collateral regularly with the most up-to-date audience information.
• Help Account Executives and Managers to support campaign recap efforts.

Requirements:
• Minimum of 2-3 years of experience in marketing, advertising, or related roles, with exposure within the media industry being a plus.
• Excellent interpersonal and communication skills, able to work well with cross-functional teams.
• An understanding of strategies, advertising, and sponsorships, with a willingness to learn and grow within the role.
• Excellent organizational and project management skills to balance multiple priorities.
• Strong presentation skills and an eye for design and attention to detail.
• Basic data analysis skills to collect insights and assist in data-driven decision-making processes.
• Ability to thrive in a fast-paced and dynamic environment, adapting to changing priorities and market trends.

Organizations that wish to receive job vacancy notices from this posting's television station should contact sf_recruitingsupport@paramount.com.

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-g3qk09-18-117-185-140-42 in your application.