Manager, Brand Management

Job Description

Manager, Brand Management (Professional)

THE AGENCY

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organisations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

Named Most Valuable Sports Agency by Forbes for nine consecutive years, CAA represents more than 3,000 of the world's top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, executive search, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally.
OVERVIEW

Brand Management China is responsible for managing and leading all CAA Brand Management clients, such as Miffy, Peter Rabbit, Paddington Bear, Coca-Cola, Keith Haring, Porsche, McLaren Fords' direction, ensuring their continued growth and viability in the China market across all channels.

Main Responsibilities to include, but limited to:
• Develop strategies and administer licensor's brand extension and licensing programs.
• 扩展和授权计划
• Formulate and execute category strategies for dedicated brand portfolio.
• 督全方位的营销活动，包括制定我们品牌组合的营销策略
• Responsible for licensee management including creative, social and media support.
• 包括创意、商品开发、社交媒体营销和被授权商的沟通和管理
• Team Player. Meet with clients, licensees and working with colleagues across multiple departments.
• 合作者。与客户、被授权商会面，并与多部门同事合作
• Be accountable. Manage client budget, plan and implement brand promotion plans and ad hoc campaigns.
• 责任感。管理品牌预算，规划和实施品牌推广计划和特别活动
• Facilitate product and marketing approvals and understand the needs and realities of licensee.
• 权商产品开发和营销提案审批，理解被授权商现实业务需求
• Align with market dynamics and carrying out market research in order to keep up to date with retail and consumer trends.
• 时并进。了解消费市场动态和趋势并尝试预测未来方向
• • Responsible for the team and people management.
• 和人员管理

QUALIFICATIONS/REQUIREMENTS
• Must have solid work experience in licensing and/or retail marketing for consumer goods.
• Fluent in English and Mandarin Chinese (both written and verbal), good interpersonal skills in order to manage clients and support local licensees.
• Experience working with English-speaking counterparts.
• Creative mindset, willing to learn and a good team player.
• Strong IT skills and a good understanding of MS Office.
• Strong work ethic with the ability to work under pressure and to tight deadlines.
• Must be organised and have excellent attention to detail.

Jobcode: Reference SBJ-g31yyn-18-220-11-34-42 in your application.