Insights & Analytics - Senior Analyst

Job Description

THE AGENCY

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organisations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world's top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally.
OVERVIEW

A chance to join our Insights & Analytics team in London as a Senior Analyst, working closely with our in-house strategy teams and client teams across international brand clients to provide consultancy across a variety of existing and new business projects in the sports and entertainment industry.

THE ROLE -
Our strategy team offers a variety of services and products to clients and is integral to many aspects of the Brand Consulting business. The successful candidate will be working out of the London office, but servicing our international teams in Europe, Asia and the US. This role will suit someone who is naturally curious about how brands successfully use sports and entertainment to achieve their marketing goals.

KEY RESPONSIBILITIES:
• Utilise third-party research tools to aggregate and analyse traditional, social and digital media data.
• Source and provide marketing measurement solutions and reports for client campaigns
• Leverage data sources to develop insights to inform creative ideation
• Manage, organise, and clean data effectively and efficiently while reducing manual reporting and data redundancy.
• Use data visualisation skills and tools to analyse, package and communicate data reports to key stakeholders, both internally and to external clients.

THE ROLE WILL SPAN A NUMBER OF SERVICE OFFERINGS:

Partnership strategy and evaluation
• Provide clients with consultancy in appraising and evaluating partnership opportunities
• Apply insights from data sets to inform partnership rights and assets portfolios
• Conduct sponsorship valuation projects

Creative planning insights
• Work alongside the Strategy team to generate insights that informs campaign strategy and channel planning on existing and new business

Campaign measurement and evaluation
• Work alongside the client servicing teams to implement and manage measurement and evaluation framework across a number of ongoing client projects

Contribute to and run ad-hoc client analytics projects and new business proposals
• Primary consumer research
• Social listening
• Audience profiling
• Influencer and talent identification

QUALIFICATIONS/REQUIREMENTS
• Must have previous experience of working in a research or data analysis capacity at an agency or consultancy.
• A keen enthusiasm for sourcing, evaluating and distilling data into clear and concise formats
• Highly proficient in Excel, and ideally some experience of Power BI or other analytics platforms.
• Experience of conducting research projects using both qualitative and quantitative methodologies.
• Experience in using social media analytics tools and quantitative survey data or syndicated consumer research
• A thirst for learning and developing skills with a proactive nature
• A good knowledge of the sports and entertainment industries.
• A capacity for seamlessly integrating into account teams for project work.
• Experience of leading client-facing projects.
• Aptitude for managing a number of ongoing projects.
• Good understanding of statistical theory.
• Experience of working with brands/businesses in a marketing capacity.

Please ensure you provide complete and legible information in your application. An incomplete application may affect your consideration for employment.

Creative Artists Agency (''CAA'') is committed to promoting equal opportunities in employment and creating a workplace culture in which diversity and inclusion is valued and everyone is treated with dignity and respect. As part of our zero-tolerance approach to discrimination in any form, you and any job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, or any other legally recognised protected basis under UK law.

Please inform CAA's Recruitment Department if you need any assistance completing any forms or to otherwise participate in the application process.

Jobcode: Reference SBJ-gwkz6j-3-137-178-178-42 in your application.