Brand Consulting - Director - Experiential
CAA
New York, NY
Who We Are
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
The Department
CAA Brand Management is the world's premier brand extension and management platform. With 20 offices in 16 Countries, we execute brand extension programs by coupling our deep commercial relationships with in-house strategy & design resources to deliver innovative deal structures to achieve our clients' objectives. Clients include many of the world's leading brands and talent, including Budweiser, Ford, Riot Games, Formula1, Porsche, and Playboy.
Purpose of the Job
CAA's Brand Management team is seeking a Business Development Manager / Senior Manager to join our fast growing team. This is an exciting opportunity for someone who enjoys tackling multiple projects and thrives in a fast-paced, team oriented, creative environment. The candidate must be a self-starter who is comfortable with all aspects of the sales process, including prospecting, warm/cold calling, negotiating and closing deals that drive new business. This person will be committed and highly motivated in delivering relationships as well as implementing the licensing strategy for the North America portfolio of Brands.
They will have the ability to pitch and negotiate with key manufactures and retailers, displaying a 'can do' attitude. This role will work across all business functions, partnering with both internal and external stakeholders.
Responsibilities
Sales Strategy & Lead Generation
• Learn and understand CAA clients' brand strategies and target categories for growth through licensing
• Research the market to identify prospects aligned to the brand strategies across all categories
• Identify key contacts and decisions makers within target companies and build relationship via warm/cold calling, emailing outreach and other means as necessary
Drive Business Development
• Consistently drive prospects into leads through high-volume outbound sales activity
• Conduct detailed research to understand the prospects interests and capabilities
• Collaborate with wider business to develop pitch decks which clearly align the brand value proposition with prospect's interests and capabilities
• Lead and manage efficient and productive negotiations of deal terms, taking full ownership of the deal process
Operations & Process Management
• Share insights on analysis, trend and trade performance
• Track activity consistently and accurately within team platforms
• Run productive and goal-oriented deal processes
• Prepare accurate sales forecasts
• Prepare and present reports of sales performance as required
Skills and Qualifications
• 5+ years' sales experience with a proven track record of closing deals and growing partnerships
• Prior experience at a licensing agency, brand holdings company, or brand management company preferred
• Accomplished communicator; via phone, video-call, email and in-person
• Strong commercial acumen and analytical skills
• Comfortable warm/cold calling and prospecting new business
• A confident and successful negotiator who can creatively develop new business ideas
• Experience of working with businesses and key decision makers across multiple categories
• Strong attention to detail, exceptional organization and time-management skills.
• Target driven and capacity to work in a fast-paced environment while prioritizing workload; you're comfortable with substantial cold-calling and outreach activity.
• Self-starter with a positive can-do approach and solution orientated style
• Team player, supportive of colleagues and management to achieve team goals
Location
This role will be based out of the New York office.
Compensation: The annual base salary for this position is in the range of $85,000 - $115,000. This position also is eligible for benefits and discretionary bonus. Ultimately, wages may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.
Creative Artists Agency, LLC (the ''Company'') is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee's or their dependent's reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.
The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.
Jobcode: Reference SBJ-gm05m6-13-59-116-33-42 in your application.
Creative Artists Agency (CAA), is the world’s leading full service entertainment, media, and sports agency. We represent many of the most successful professionals working in television, film, music, theatre, video games, sports, and digital content.