Integrated Sales Planner

Job Description

Overview

We are looking for an experienced media professional for a key role in a growing department. The primary responsibilities of this role will be to provide strategy and support for sales teams incorporating all media tactics Audacy has to offer. The Audacy portfolio consists of broadcast, streaming and on-demand audio, including our industry leading podcast network, as well as assets and capabilities that include social, video, OTT, email, search, display and experiential advertising. The ideal candidate will also provide leadership and direction to a team of campaign managers, who work to ensure that campaigns are delivered seamlessly.

This role will work hand-in-hand with Audacy's Account Executives across the country to understand customer objectives and design programs that deliver results. Integrated Sales Planners are pillars to success; acting as product experts for all of our digital marketing solutions.

Candidates should be proficient in strategy, media planning, and understand how to price media elements that maximize value and profit for the business's needs while achieving the customer's budget requirements. This role requires someone who can seamlessly interact cross-departmentally and with sellers and customers. This is a remote position however an ideal candidate would be located on the east coast.

Responsibilities

What You'll Do:
• Proactively create strategic recommendations to develop best-in-class media campaigns leveraging any/all of Audacy's assets including but not limited to: streaming audio, podcasts, broadcast radio (spot and network), social, email & display advertising
• Proficiency in pulling avails and pricing from internal systems for all media tactics
• Possess the ability to understand customers and their needs, identify the best solutions to solve business objectives, and build a win-win media plan in support of that goal
• Collaborate with internal partners and sales teams on pitch development and strategy
• Achieve a thorough understanding of internal systems so as to effectively and efficiently respond to client requests in a timely fashion
• Immerse yourself in Audacy's media tactics and Advanced Audio capabilities. Understand how Audacy's media tactics will achieve the client's marketing goals
• Collaborate with Account Executives and Project Managers to customize integrated solutions for clients in the form of: complex white sheets, media plans and presentations
• Obtain research and case studies for sales presentations as needed

Qualifications

Required:
• BS/BA degree
• Strong attention to detail, organizational and analytical skills
• Proficient in Microsoft office suite with Excel, Microsoft Word and PowerPoint
• Ability to thrive in a fast paced, dynamic environment with revolving deadlines
• Ability to identify and solve problems, create and innovate on behalf of clients and multitask
• Demonstrated experience effectively optimizing marketing campaigns by analyzing performance and recommending adjustments to meet key performance objectives preferred

Preferred:
• 2+ years of media experience at a media company, publisher and/or ad agency
• Strong digital marketing experience preferred
• Audio experience a bonus
• Experience with DoubleClick for Publishers (DFP) a plus
• Experience with Email Marketing a plus
• Radio background a plus

Additional Information

Pay Transparency:

The anticipated starting salary range for Colorado based individuals expressing interest in this position is $65,000 to $67,500/yr. Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.

Audacy offers full time employees with a comprehensive benefits package to include: health care coordinator, medical, dental, vision, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, vacation, personal, parental, volunteer), 401(k) retirement plan, discounted employee stock purchase, student loan payment assistance program, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance. About Us

Audacy, Inc. is a leading multi-platform audio content and entertainment company with the country's best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp), X (@AudacyCorp), LinkedIn (@Audacy-Inc), Instagram (@lifeataudacy) and Threads (@Audacy_Corp).

Responsibilities:

What You'll Do:
- Proactively create strategic recommendations to develop best-in-class media campaigns leveraging any/all of Audacy's assets including but not limited to: streaming audio, podcasts, broadcast radio (spot and network), social, email & display advertising
- Proficiency in pulling avails and pricing from internal systems for all media tactics
- Possess the ability to understand customers and their needs, identify the best solutions to solve business objectives, and build a win-win media plan in support of that goal
- Collaborate with internal partners and sales teams on pitch development and strategy
- Achieve a thorough understanding of internal systems so as to effectively and efficiently respond to client requests in a timely fashion
- Immerse yourself in Audacy's media tactics and Advanced Audio capabilities. Understand how Audacy's media tactics will achieve the client's marketing goals
- Collaborate with Account Executives and Project Managers to customize integrated solutions for clients in the form of: complex white sheets, media plans and presentations
- Obtain research and case studies for sales presentations as needed

Jobcode: Reference SBJ-ro8n9p-3-22-61-246-42 in your application.