Vice President, Brand & Cultural Strategist - Philadelphia

Job Description

Who We Are:

160over90 is a full-service cultural marketing agency. An integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion and events leader IMG, 160over90's cultural insight, access and influence helps brands stay connected to what their consumers care about most. With offices in seven countries around the world, 160over90's expertise spans experiential, creative, public relations, digital, social, impact, influence, higher education and more. We represent culture. (B)ring (You)rs. At 160over90, we invite you to be the most authentic version of yourself. No matter where you come from or what you look like, you can be your full self here. Our work reaches diverse communities around the globe. So, it's important to us that our team reflects the full spectrum of voices, values, and perspectives of the audiences we're looking to reach through our work. Just as we're obsessed with our clients, their businesses, and the work we do, we're even more obsessed with the team bringing it to life. Each day we are actively investing to ensure our people feel seen, heard, and appreciated. No matter where they are, who they are, and what they believe in, 160over90 is the throughline to infuse a culture rooted in acceptance and belonging.

Vice President , Brand & Cultural Strateg ist

Who We Are:

A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected.

This is what drives us . It's also the inspiration for our name btw (an elevated blood pressure, since you ask).

160over90 is a cultural marketing agency like no other . W e're part of a global powerhouse that represents talent, IP and brands –– and as a growing Strateg y tea m within , we take the mantle of navigat ing the cultural currents of what people care about most today and tomorrow; attach ing a brand to the right and relevant cultural insigh t s …and guiding the way ideas come to life across every/any part the marketing spectrum .

Is your heart beating faster yet?

Who Y ou A re:

First and foremost , you're serially curious; about brands, about people and the world around us . How all of it is changing and evolving. You're plugged into culture; Interested and inspired by the now and next with a love and deep understanding of brands and how to sculpt them . Simply put, you love to ask (and understand) why.

You appreciate the value of others , nurturing those who work for you, inspiring those who work with you . P ower ing the collective that gets us to bigger and better ; that gets us to wow . When in doubt, you do , v alu ing courage over comfort . And y ou always give a damn. About the client, the agency, the people and the work.

Success in this role requires the intellectual curiosity to dive deep and stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behavio u r and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a degree of experience, product excellence and management skills allied to a certain confidence, gravitas and way with words (written and spoken) that means clients and colleagues alike, listen.

Intrigued?

Responsibilities:

This is a VP of strategy role based in Philadelphia , reporting into a co- l ead of strategy for the agency , and serving as a key member of the senior leadership team in our Philadelphia office. Your profile and experience should reflect that with p rimary responsibilities across Research & Measurement, Brand Strategy, Creat ive & Cultural Strategy, People Management, Business Development and Strateg ic Product / Thought Development .

As such, your core responsibilities will be :
• Leading and enhancing how the Strategy Department integrates with and services the agency, developing ways to improve our product, people, processes and performance to the benefit of the agency as a whole .
• Building and managing a dynamic pod of research analysts and brand strategy leads as well as their direct reports ; helping to coach up the broader Strategy team (as well as departments we collaborate with ) to reach their /our full potential .
• Overseeing , enhanc ing and developing
our brand strategy
offering ; enabling and supporting strategy sell-through and growth in book of business .
• Overseeing, enhancing and developing our research and measurement
offering; enabling and supporting research & measurement sell-through and growth in book of business .
• Bringing s trategic lead ership and rigor to the business development process (both new and organic); directing and/or authoring quick turn strategies to support major new business pitches for the agency .
• Creating t hought leadership designed to support agency marketing, prospecting and organic client growth ; navigating the broader organization (within 160/90 and Endeavor) to unearth unique POVs on culture .
• Act ing as a k ey representative of the Strategy team and leader across the agency at large ; providing a senior point of escalation and demonstrating an ability to solve complex challenges with limited
oversight .
• Serving as a senior in -office presence in Philadelphia – working closely with the heads of Account, Creative and Operations in Philadelphia to foster a culture that reflects our values across departments, mentor talent, and contribut e to the
overall success of the Branding Center of Excellence. This role requires 4 days in office.

Skills and Experience :

Whether you're a loud force of nature or a quiet powerhouse, you must bring confidence and perspective to all you do.
• 10 + years of strategy experience at creative agencies and/or specialist agencies ( e xperiential/pr/digital, partnerships etc.)
or brand-side
or maybe both !
• 4 + years of senior leadership experience over a wide portfolio of diverse clients across a global network.
• Substantial experience developing b rand strategy across multiple categories ( higher-ed experience a plus)
• Exceptional presenter and storyteller , with a strong ability to craft and develop compelling materials
• C omfort and confidence in presenting work and selling ''the thinking'' to C-suite audiences.
• Proven experience in leading a team and in developing , supporting and nurturing junior staff.
• Ability to thrive in a large , complex (and atypical) organization, managing diverse stakeholders and building stronger relationships and deeper connections within the Endeavor network.
• Entrepreneurial nature; ability to proactively adapt ways of working within an evolving agency model
• Excellent written and verbal communication skills, with the ability to develop a clear, compelling POV that sells strategy (internally and externally).
• The soft skills
of strategy : emotional intelligence, curiosity, empathy , and collaboration.
• A strong portfolio of breakthrough strategies that cross categories and drive results. Experience as both a maker of great work and an instigator of it.
• A proven track record for winning business, building business outward and elevating the profile and profitability of the strategy department within an agency a

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Jobcode: Reference SBJ-rvq85w-3-144-240-180-42 in your application.