Marketing Analytics Associate, Global Connected TV

Job Description

In this role, you will be responsible for working with global methodologies, tools and vendors, managing our offer measurement for a marketing function, conducting analyses, and extracting actionable insights that will shape marketing offers and how we communicate those offers to better resonate with the YouTube's audiences. You will need to communicate well with business strategists who are tasked with developing and optimizing offers strategies and programs.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $87,000-$128,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Resonsibilities:
• Work closely with product area campaign analyst on translating business questions into appropriate measurement plans that will inform strategic and tactical business decisions for go-to-market planning.
• Recommend and develop methodologies for measurement specific to marketing offers.
• Execute measurement approaches, analyses, and experiments that explain the incremental impact of marketing offers on core success metrics and Key Performance Indicators (KPIs), and inform business decisions.
• Communicate results and related findings to stakeholders by preparing presentations and identifying key takeaways.
• Consult with business strategies to guide offers strategies and programs using data and insights.

Qualifications:

Minimum qualifications:
• Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
• Experience designing, scoping, executing, and delivering research and analysis projects, and managing research and measurement agencies.
• Experience translating research findings and insights into marketing recommendations.

Preferred qualifications:
• Experience working in Consumer Package Goods (CPG), tech, TV, media, music, and subscription services.
• Experience in statistical software R, SPSS, Python or similar, SQL, Google analytics.
• Experience building user-facing data dashboards.
• Understanding of advanced analytics methods, matched market tests, and marketing mix modeling.

Jobcode: Reference SBJ-r1k3ze-3-140-249-104-42 in your application.