Sales & Marketing Consultant
Sinclair Broadcast Group
Cincinnati, OH
Media Executive - WXIX
MEDIA EXECUTIVE (Spanish) - WXIX
About WXIX:
WXIX-TV, FOX19 NOW, is the FOX affiliate serving Cincinnati and the Ohio, Kentucky, and Indiana tri-state area, the nation's 37th DMA. FOX19 NOW, the station that's ''Always Local, Always Now,'' produces over 61 hours of News per week. FOX19 NOW is the leader in Morning News with local coverage from 4:30 a.m. until 11 a.m. each weekday The station airs early evening news from 4 to 7 p.m. weekdays and the market's #1 (A25-54) late, local News starting at 10:00 to 11:30 p.m. FOX19 NOW's community involvement includes The St. Jude Dream Home, The Alzheimer's Association, The Pink Ribbon Girls and Special Olympics of Northern Kentucky, among others. We're proud to serve the community on multiple platforms and broadcast some of the most popular programming in the Tri-State, including NFL on FOX, Wheel of Fortune, Jeopardy!, and the FOX prime schedule.
Job Summary/Description:
We are seeking a well-qualified, passionate, and goal-driven Spanish Media Sales Specialist for Telemundo Cincinnati. The candidate will be accountable for maximizing television, digital & OTT revenue through local businesses, organizations, and large agencies and clients located in your sales region for Telemundo Cincinnati advertising sales.
Duties/Responsibilities will include (but not be limited to):
• ️ Deep knowledge of Hispanic culture, marketplace, audience consumption, and media ad sales.
• ️ To serve as a Hispanic media expert for station and conduct joint sales calls with station AEs.
• ️ To have or develop trusted relationships with Local and Regional agencies and community organizations.
• ️ Candidates should have the ability to work in a fast-paced environment and handle multiple challenges simultaneously.
• ️ Work in tandem with Telemundo's National Sales Offices and Gray's corporate Spanish Media Sales leader.
• ️ Achieve all monthly and quarterly budgets/KPI's set by sales management.
• ️ Maintain an active list of accounts while developing and closing new business prospects for Telemundo Cincinnati, Digital & OTT advertising sales.
• ️ Focus on new business development for yourself as well as station AE's.
• ️ Develop and maintain excellent relationships with clients and agencies by identifying clients' advertising needs and developing customized solutions to meet those needs.
• ️ Create sales and marketing sponsorship/promotion plans, literature, and advertising proposals for clients.
• ️ Communicate effectively to sales management to ensure accurate generation of tracking reports regarding pending deals, forecasts, advertiser, contact and prospect lists.
• ️ Work with internal departments to manage account stewardship through process.
• ️ Prepares weekly /monthly /annual sales activity reports and keep client database up to date by recording all activities, transactions, and communications with clients.
• ️ Attend sales meetings, training sessions and client meeting and promotions.
• ️ Understand and communicate the resources, products, and capabilities of all Telemundo assets.
• ️ Maintain and track an accurate forecast by account at all times.
• ️ Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
• ️ Develop/maintain strong relationships with direct clients, major agencies and establish a track record of strong partnerships with local, national, and digital sales teams to ensure the sales cycle is well planned and executed, and there is alignment around sales strategies and tactics.
• ️ Maintains collections to keep bad debt to an absolute minimum.
• ️ Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement with significant revenue potential.
Qualifications/Requirements:
• ️ Experience working with clients and agencies in or near Cincinnati, and digital advertising sales, preferably in Spanish Media Sales.
• ️ Relationship builder with an engaging and energetic personality and desire to contribute to the team to win.
• ️ Goal-driven and self-motivated individual who challenges self to exceed targets.
• ️ Ability and experience selling multi-platform advertising programs that include Radio, TV, Digital, Social, and Influencer marketing.
• ️ Excellent written, verbal, communication, and interpersonal skills.
• ️ Ability to multi-task and work in a high-pressure, fast-paced environment with tight deadlines.
• ️ Strong written, presentation, marketing, and closing skills.
• ️ Bilingual: English/Spanish
• ️ Knowledge of Wide Orbit, and Matrix as well as MS Office products: MS Word, Excel, and PowerPoint
• ️ Bachelor's degree preferred.
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WXIX-TV/Gray Television, Inc. is a drug-free company
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Jobcode: Reference SBJ-d8j9m6-3-142-40-215-42 in your application.
Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.