Digital Content Manager

Job Description

Digital Content Manager - WVUE

About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WVUE:
WVUE FOX 8 in New Orleans is the #1 rated News station in the competitive New Orleans Market. FOX 8 is committed to providing in-depth investigative stories that affect change, hold the powerful accountable, and shine a light on public corruption. FOX 8 recognizes the responsibility of keeping the viewing public safe and informed about the world around them delivering all the news, information, and entertainment viewers want and need to know. With this mission in mind, FOX 8 is committed to serving as the Weather Authority for Southeast Louisiana and Southwest Mississippi and continues to lead in the field of investigative journalism. FOX 8 is committed to innovation and continued evolution in the use of existing technology producing more than 65 hours of news and locally originated programming per week. With a station based in Mid-City New Orleans, WVUE employees work, live, and play in one of the nation's most vibrant and unique cities.
Job Summary/Description:
WVUE is seeking a forward-thinking, dynamic Digital Content Supervisor to lead and oversee our growing digital efforts, managing the production and publication of content across all FOX 8 multimedia platforms. This role is responsible for overseeing audience engagement and CTV growth while ensuring the station remains at the forefront of emerging digital trends, including SEO, and social media strategy. As part of our leadership team, the Digital Content Supervisor will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills, and strong communication abilities, and thrive in a fast-paced, deadline-driven newsroom.

Duties/Responsibilities include, but not limited to:
- Must be able to write and publish news, weather, and sports coverage on all WVUE digital platforms.
- Strong skills in gathering user-generated content and the creation of enterprise material including but not limited to interactive data maps, infographics, special online streaming opportunities, and CTV shows.
- Develop strategies for live and on-demand digital content to expand CTV and streaming efforts
- Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption.
- Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV.
- Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to WVUE's owned platforms.
- Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly.
- Work with newsroom leadership to develop ethical AI usage guidelines in reporting, content automation, and fact-checking
- Monitor and integrate AI-driven tools for content creation, audience engagement, and newsroom automation
- Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery
- HTML, Canva, and Adobe Creative suite experience are preferred, as well as knowledge of ENPS.
- Collaborate with digital team and other newsroom managers to strategize and implement engaging content plans including illustrating weekly successes and failures using digital analytic tools.
- Oversee a team of digital content producers and ensure they are trained, supported, and meeting production goals.
- Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution.
- Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage.
- Collaborate with marketing and promotions teams to align digital strategies with station-wide initiatives.
- Maintain schedule for the digital team

Qualifications/Responsibilities:
- At least 5 years of experience developing, creating, and executing content for broadcast, digital, and social is required
- Knowledge of SEO best practices and social media strategies.
- Familiarity with digital publishing tools and content management systems (CMS).
- Previous experience with long-form storytelling and investigations
- BS/BA in Journalism/Communications or equivalent background
- Ability to identify, evaluate, and integrate emerging AI technologies
- Knowledge of AI's role in SEO optimization
- Must be willing to work in New Orleans, LA
- Flexible work hours required, must be willing and able to work a variety of shifts including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WVUE-TV/Gray Media, Inc. is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-ne6w7o-3-21-125-194-42 in your application.