Dir, Digital

Job Description

Dir, Digital, WTVF

WTVF, The E.W. Scripps CBS affiliate in Nashville, Tennessee is seeking a Digital Director who will oversee the station's digital content and operations. Depending on market size, may manage a team of digital content producers.

WHAT YOU'LL DO:
• Execute local digital content in alignment with station content strategy to achieve business goals.
• Partner with local sales management to achieve revenue targets and capitalize on alternate revenue streams, including passive revenue.
• Manage the functionality of station website, and all other assigned digital platforms, such as mobile, tablet, social and third-party/syndicated.
• Collaborate with corporate content team on implementation, support and training for current and new products and platforms.
• Work with the local News Director to create and manage internal systems and processes to keep all digital platforms current, and competitive with local news and information 24 hours a day, 7 days a week.
• Optimize pages and sections of the website for search engine optimization (SEO).
• Track monthly analytics, including standard web, advertiser, video, mobile and social.
• Work closely with all departments (including News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs.
• Conceptualize and create new content areas on the website and may manage others engaged in similar assignments.
• Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into sites or apps.
• May perform some design of advertiser creative.
• Troubleshoot any and all website problems.
• Perform other duties as assigned.

WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally 10+ years of experience in closely related field preferred
• Prior managerial experience preferred

WHAT YOU'LL BRING:
• Ability to multi-task and prioritize in a fast-paced newsroom environment
• Ability to meet deadlines
• Proven ability to work collaboratively with editorial, sales and marketing leaders
• Strong sense of initiative and focus on continuous learning
• Strong understanding of analytics for digital audience, engagement and revenue
• Ability to build strong relationships at all levels of the organization
• Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred
• Demonstrated change management skills
• Persuasive, encouraging and motivating
• Working knowledge of online content management systems (CMSs) and HyperText Markup Language (HTML)
• Working knowledge of web design/development applications
• Knowledge of social media and search engine optimization (SEO) concepts, and a rich understanding of all things digital including video, mobile and tablet applications
• Demonstrated success in growing social media audiences and communities

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-reeq15-18-226-181-124-42 in your application.