Digital Content Producer

Job Description

WTKR, The E.W. Scripps CBS affiliate in Norfolk, Virginia is seeking a Digital Content Producer who will organize, write, edit, and update both written and video news content. Creatively showcase this content while being aligned with the station's and/or Scripps brand.

WHAT YOU'LL DO:
• Turn breaking news, enterprise stories, press releases, third party sources, or news tips into unique articles on the web, including but not limited to headlines, thumbnails, short news alerts and teases, interactive embedded elements, outside links, maps, slideshows and custom modules.
• Post articles to social media to drive engagement and web clicks.
• Cut video and assign engaging metadata for YouTube, website, app, OTT and third-party services.
• Build and monitor livestreams to various platforms.
• Edit platform-specific social media graphics to showcase storytelling.
• Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.
• Build out special sections and site features to enhance coverage and increase user engagement.
• Update and interact with fans/followers on social media.
• Actively collaborate with editorial and technical staff to bring expertise and facilitate the migration of multimedia content to new media platforms, including video, audio, vertical video, still photos and graphics.
• Optimize the user experience by tracking live web metrics and user experience best practices.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• Perform other duties as assigned.

WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally 3+ years of experience in related field preferred

WHAT YOU'LL BRING:
• Skilled with content management systems, hypertext markup language (HTML), audio editing, image editing, cascading style sheets (CSS) and social networking
• Must have a strong desire to focus on web-based content
• Must have basic HTML formatting skills and working knowledge file transfer protocol (FTP)/publishing web content
• Must be creative, have good collaboration and relationship-building skills, and be able to handle deadline pressure and multi-tasking
• Must have working knowledge of how to use and update social media platforms
• Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website
• Must have demonstrated experience with creative video editing for social and web platforms with a knowledge of video editing software

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-ro4jy2-3-143-4-205-42 in your application.