Senior Sales Account Executive

Job Description

NewsChannel 9 (WSYR-TV) is situated in East Syracuse, New York, just a short distance from Downtown Syracuse and Syracuse University. For those unfamiliar with the Central New York area, our area offers four distinct seasons, each filled with its unique activities like apple picking, skiing, boating, festivals, and rooting for the Syracuse Orange year-round. Syracuse, also known as the 'Salt City', strikes an ideal balance between the amenities of a larger city, including events, restaurants, and attractions, and the welcoming atmosphere of a smaller town. Our city is rapidly growing, as evident from the developing Inner Harbor area, the newly renovated JMA Wireless Dome, and the significant investments in our infrastructure. Additionally, our city offers a diverse range of culinary options to suit any taste.

At NewsChannel 9, we take pride in our local identity and deliver local news coverage through our enthusiastic news team. Our programming includes award-winning newscasts as well as a local lifestyle program, Bridge Street, which airs every weekday morning. Furthermore, our weekly program, NewsMakers, provides an in-depth analysis of local news stories. We understand the importance of recognizing the efforts of those who make a positive impact in our community. Our focus on creating specials that celebrate these achievements has earned us numerous awards and sets us apart from other media outlets in the Central New York area. As an ABC affiliate, we also offer exciting daytime, primetime and sports programming.

We're looking for a dynamic, enthusiastic results-oriented Senior Sales Account Executive to join our team. We have two great TV Stations, the most watched local news in the market, top tier sports including the NBA, NHL, NFL, NCAA Basketball and Football. We also have local and national digital social platforms to help you create effective and comprehensive marketing campaigns for your clients. We will provide you with a list of billing accounts to hit the ground running. If you are someone who enjoys meeting people and asking for their business, and New Business Development is in your DNA, then we want to talk with you.
• Implements strategies to consistently meet or exceed revenue targets for existing, new, and digital business, as well as corporate initiatives.
• Develop assigned accounts while increasing their overall spend.
• Cultivating new business relationships.
• Establish credible partnerships within the local business community.
• Educate prospects and clients on various forms of advertising to best reach their targeted consumer.
• Prepare and deliver research and well thought out strategic advertising plans.
• Sell solutions across all our platforms, television, digital, social media, promotions, and creative services.
• Provide exceptional customer service & follow-up after the sale.
• Follow all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis.
• Performs other duties as assigned.

Requirements & Skills:
• Highly motivated individual with a minimum of 2x years media sales experience
• Passion for contributing to a sales team with a positive mindset and collaborative spirit.
• Strong presentation and prospecting skills
• Solid time management skills and attention to detail.
• Effective relationship building, customer service, communication, and negotiation skills.
• Proficiency with computers, Microsoft applications and other office equipment
• Valid driver's license and acceptable driving record
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.

Jobcode: Reference SBJ-r132x0-18-225-98-232-42 in your application.