Digital Sales Specialist

Job Description

WSPA-TV in Spartanburg/Greenville, SC has a job opening for a Digital Sales Specialist. The Digital Sales Specialist must be able to grow and engage our digital audience across all platforms. Qualified applicants must be innovators who know how to manage and write for digital platforms, and who can manage social media accounts.
• Write and produce content for our local entertainment site Livin' Upstate
• Knowledge and experience writing for digital platforms
• Knowledge and experience managing social media accounts across all social platforms
• Partner with local sales management to achieve revenue targets by capitalizing on alternate revenue streams
• Track monthly analytics including standard web, advertiser, video, mobile and social
• Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs
• Conceptualize and create new content areas on the website and manage others engaged in similar assignments
• Work with site partners and advertisers to create and maintain web content
• Troubleshoot any problems that may develop with the website
• Provide digital training and development for station colleagues

Requirements & Skills:
• Bachelor's degree in a related field or 3-5 years comprehensive experience in digital media or media sales
• Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications
• Demonstrate prior success in growing social media audiences and communities (including but not limited to Facebook, Instagram, Twitter and YouTube)
• Knowledge of online content management systems (CMSs) and HTML
• Knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
• Ability to multi-task and prioritize in a fast-paced newsroom environment
• Ability to meet deadlines
• Ability to work collaboratively with editorial, sales and marketing leaders
• Strong sense of initiative and focus on continuous learning
• Demonstrate entrepreneurial abilities with start-up business/project skills strongly preferred

Jobcode: Reference SBJ-gq0p0m-3-15-221-231-42 in your application.