Media Executive

Job Description

Media Executive - WOIO/WOIO

MEDIA EXECUTIVE (TELEMUNDO) - WOIO/WUAB

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WOIO/WUAB:

WOIO TV CBS 19, the CW 43 and WTCL Telemundo Cleveland are the affiliates serving Cleveland and Northeast Ohio. The stations that are ''First, Fair, and Everywhere'', produce over 70 hours of news every week. We are the market's leader with our First Alert Weather - having won the most accurate weather in Cleveland for over 19 years! We carry Browns Football, NFL, March Madness, NCAA BB, NCAA FB, the PGA, LIV Golf, World Cup Soccer, and the number one network in the nation with CBS on WOIO. We are proud to be one of the highest-rated CW affiliates in the country with WUAB. WTCL -Telemundo Cleveland is the first local affiliate, broadcasting 2 daily newscasts in Spanish. Our digital products offer top-rated weather, news, and multiple digital products to reach quality customers. We also produce original content with our OTT offerings to the Greater Cleveland communities.

Job Summary/Description:

Gray Television (WOIO CBS 19, WUAB CW 43, WTCL Telemundo Cleveland, and Gray Digital Media) in Cleveland is seeking a well-qualified, passionate, and goal-driven Spanish Media Sales Specialist for Telemundo affiliate WTCL. This media professional will be in Cleveland, Ohio to represent WTCL and Spanish digital properties for the Cleveland, Ohio DMA. The candidate will be accountable for maximizing television, digital & OTT revenue through local businesses, organizations and large agencies and clients located in your sales region for WTCL advertising sales.

Duties/Responsibilities include, but are not limited to:
- Deep knowledge of Hispanic culture, marketplace, audience consumption, and media ad sales.
- To serve as a Hispanic media expert for the station and conduct joint sales calls with station AEs.
- To have or develop trusted relationships with Local and Regional agencies and community organizations.
- Candidates should have the ability to work in a fast-paced environment and handle multiple challenges simultaneously.
- Work in tandem with Telemundo's National Sales Offices and Gray's corporate Spanish Media Sales leader.
- Achieve all monthly and quarterly budgets/KPI's set by sales management.
- Maintain an active list of accounts while developing and closing new business prospects for Telemundo Cleveland, Digital & OTT advertising sales.
- Focus on new business development for yourself as well as station AE's.
- Develop and maintain excellent relationships with clients and agencies by identifying clients' advertising needs and developing customized solutions to meet those needs.
- Create sales and marketing sponsorship/promotion plans, literature, and advertising proposals for clients.
- Communicate effectively to sales management to ensure accurate generation of tracking reports regarding pending deals, forecasts, advertiser, contact, and prospect lists.
- Work with internal departments to manage account stewardship throughout the process.
- Prepares weekly /monthly /annual sales activity reports and keeps client database up to date by recording all activities, transactions, and communications with clients.
- Attend sales meetings, training sessions, client meetings, and promotions.
- Understand and communicate the resources, products, and capabilities of all Telemundo assets.
- Maintain and track an accurate forecast by account at all times.
- Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
- Develop/maintain strong relationships with direct clients, and major agencies and establish a track record of strong partnerships with local, national, and digital sales teams to ensure the sales cycle is well planned and executed, and there is alignment around sales strategies and tactics.
- Maintains collections to keep bad debt to an absolute minimum.
- Entertain/host clients at various local sporting events. Browns, Cavs, Monsters, Guardians, etc.
- Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement with significant revenue potential.
- Entertain/host clients at various local sporting and entertainment events. Browns, Cavs, Monsters, etc.

Qualifications/Requirements:
- Minimum 1-2 years experience working with clients and agencies in television and digital advertising sales, preferably in Spanish Media Sales.
- Relationship builder with an engaging and energetic personality and desire to contribute to the team to win.
- Goal-driven and self-motivated individual who challenges self to exceed targets.
- Ability and experience selling multi-platform advertising programs that include Radio, TV, Digital, Social, and Influencer marketing.
- Excellent written, verbal, communication, and interpersonal skills.
- Ability to multi-task and work in a high-pressure, fast-paced environment with tight deadlines.
- Strong written, presentation, marketing, and closing skills.
- Bilingual: English/Spanish
- Knowledge of Wide Orbit, and Matrix as well as MS Office products: MS Word, Excel, and PowerPoint.
- Bachelor's degree preferred.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WOIO/WUAB-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Jobcode: Reference SBJ-rbkm0e-3-22-68-228-42 in your application.