Media Executive

Job Description

Media Executive - WNEM

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WNEM:

At WNEM, it is our job and inherent desire to be the best local television station in the Mid-Michigan market and the #1 digital platform across the state, region, and country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming. We have the top-rated news station plus a broadcast website. We are a Midsize market with the opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity - qualities that help us earn and build trust with our viewers, co-workers, and business partners.

Job Summary/Description:

WNEM-TV is seeking a Media Executive who has a digital-first approach with a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment.

Duties/Responsibilities include, but are not limited to:
- The ideal candidate will work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted e-mail, targeted display & video, paid social media, YouTube, SEM/SEO, and more.
- Understand and communicate the value that digital solutions can bring to their advertising campaigns. Collaborates with clients on strategic planning to achieve their advertising objectives.
- Implements strategies to consistently grow revenue and exceed revenue goals
- Establishes credible relationships with the local business community
- Makes sales calls to existing and prospective clients
- Maintains assigned accounts and develops new accounts
- Prepares and delivers sales presentations to clients
- Provides clients with information regarding rates for advertising placement in all media platforms
- Provides management with timely and accurate monthly, quarterly, and annual budget forecasts
- Maintains an understanding of local market ratings, competitive media, station strengths, industry and product knowledge

Qualifications/Requirements:
- Bachelor's degree highly preferred, or equivalent work-related experience. Minimum two years of experience in sales, preferably in the media field
- Must be able to work under daily deadline pressure with attention to detail
- Valid driver's license with an acceptable driving record
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them
- Knowledge of Wide Orbit and ComScore a plus
- Solid computer skills using Excel, Word, and PowerPoint

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WNEM-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Jobcode: Reference SBJ-ro44yp-18-220-200-33-42 in your application.