Media Executive

Job Description

Media Executive - WMBF

MEDIA EXECUTIVE (SR)
- WMBF

Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WMBF:

WMBF is the NBC Network affiliate for the Grand Strand and Pee Dee regions of South Carolina and parts of North Carolina. This Gray Media-owned property was launched in 2008 in Myrtle Beach, SC, and was built as a state-of-the-art HD broadcast facility. We broadcast over 39 hours of live local news and weather + NBC network programming. We offer additional programming via digital broadcast networks like Bounce TV, and Telemundo, and just added the Palmetto Sports Network! We use digital media platforms to deliver Live, Local news coverage across the Myrtle Beach-Florence market. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks, and mild weather. It is a pleasure to work in a city where so many people want to visit.

Job Summary/Description:

WMBF-TV, the NBC affiliate in sunny Myrtle Beach, SC, is seeking a self-motivated Senior Media Executive to join our winning sales team and drive revenue in our market. This position will be responsible for growing existing regional agency accounts for WMBF News and our full suite of digital media products. The ideal candidate should have prior experience working with or inside advertising agencies.

Duties/Responsibilities include, but are not limited to:
• Service existing agency accounts and create sales opportunities specific to each client.
• Assist the sales manager in growing agency TV and Digital revenue share.
• Grow & retain agency accounts by understanding client KPIs.
• Assist in the production of client's needs and act as a liaison with all departments.
• Research strategies and rating projections to utilize in client avails and proposals effectively.
• Accurately forecast agency account revenue weekly.
• Process all functions of broadcast accounts including electronic order entry, makegoods, etc.
• Create a strategic business plan with the manager to meet and exceed all agency revenue goals and targets on a monthly, quarterly, and annual basis.

Qualifications/Requirements:
* Prior media sales or advertising agency experience is required.
* Bachelor's degree in business, marketing, advertising, or a related field is preferred
* Wide Orbit and MS Office applications experience is required.
* Knowledge of general marketing practices and exceptional written communication skills.
* Negotiation skills are required.
* Attention to detail, willingness to learn new skills and software.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-gq2586-3-144-32-99-42 in your application.