Account Executive

Job Description

WGBA in Green Bay, Wisconsin is seeking an experienced media account executive to join the team who excels at building relationships and helping local businesses grow! If you have a proven record in media advertising sales, this is your opportunity to join a thriving staff and maximize your earning potential with our competitive, uncapped compensation plan.

As an account executive, you will play a critical role in developing new television and digital business while also growing existing accounts. You can have a hand in helping our local economy flourish by offering businesses the opportunity to gain new customers through a variety of platforms including OTT video, social media, digital display, and broadcast TV.

We're committed to your success, offering top-notch sales training and the support of industry experts, locally and nationwide. If you're ready for a career that's as exciting as it is rewarding, apply now to join Scripps at WGBA and become a vital part of our success story!

Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

A DAY IN THE LIFE:
• You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing and more. You will sell to local and regional businesses and advertising agencies
• Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions
• Travel to the office or hop on Zoom to host a brainstorm session with your team for an upcoming advertising campaign
• Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions
• Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue
• Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals
• Develop and deliver advertising and marketing campaigns, and media plans.
• Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service
• Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects

WHAT YOU'LL NEED:
• Bachelor's degree in sales, marketing, or related field preferred
• Minimum of 2 years proven sales success
• Experience in strategic account management, broadcast ratings and digital execution is a plus

WHAT YOU'LL BRING:
• Knack for relationship building
• Results-driven attitude
• Excellent communication skills
• Strong organizational skills
• Confidence to speak with decision makers
• Valid driver's license and good driving record required (proof of insurance and liability coverage may be required)
• And, if you have broadcast TV experience, that's a plus

WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training
• A career path to grow your professional experiences
• Uncapped sales commission
• Full benefits; medical, dental and vision
• Retirement savings plan with company match

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gp6z24-3-145-7-187-42 in your application.