Digital Sales Strategist,- Hybrid

Job Description

Digital Sales Strategist, WFTS- Hybrid

The E.W. Scripps Company is looking for a Digital Sales Strategist for its WFTS station in sunny Tampa, Florida. In this market-based, client-facing role, you will be instrumental in driving revenue growth by leveraging your expert product knowledge. You will create tailored campaign presentations and offer strategic sales guidance to a team of Account Executives and their clients. Under the direction of the Director of Sales, you will ensure that campaigns are effectively planned and executed to meet clients' objectives and achieve business goals.

WHAT YOU'LL DO:
• Provide guidance, participate in product training for designated products which include but are not limited to: Local. Display/Video, Targeted Network Display/Pre-roll, OTT/CTV solutions, email and contesting.
• Make 4 legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients.
• Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations.
• Conduct one-on-one meetings with account executives to review pacing, spending, etc.
• Knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.
• Other duties as assigned.

WHAT YOU'LL NEED:
• Bachelor's degree in related discipline or equivalent experience
• 3 - 5 years sales experience, closing business and managing clients
• Prefer experience in a sales leadership, advisory, or supervisory capacity
• Experience in creating and successfully executing multi-faceted digital campaigns
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:
• Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights
• Strong analytical skills and data driven thinking.
• Demonstrated record of success in a goal oriented, highly accountable sales environment
• Must have proven prospecting and closing capabilities.
• Full understanding of entire digital portfolio of products
• Successfully sell designated digital products
• Ability to craft solutions quickly based on needs assessment
• Excellent presentation, public speaking, interpersonal and communication skills
• Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
• The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
• Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations
• Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers.
• Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage.
• Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook)
• Must have good organizational skills and ability to meet deadlines

WHAT WE'LL OFFER:
• Extensive Scripps Sales Process training
• Bonus opportunities
• A career path to grow your professional experiences
• Full benefits; medical, dental and vision
• Retirement savings plan with company match

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-d518ne-3-16-218-29-42 in your application.