Media Executive

Job Description

Media Executive - WDBJ

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WDBJ:

WDBJ7, WZBJ24, and WDBJ7.com is a Gray owned dominant CBS-affiliated media powerhouse in beautiful Roanoke, Virginia. Known as ''Your Hometown Station®'', WDBJ7 and WZBJ24 serve 26 counties across the Blue Ridge Mountain region and produce more than 55 hours of award-winning local news coverage, more than any of its competitors in the Roanoke/Lynchburg market.

For more than 69 years, WDBJ7 has been the number-one station of choice for viewers from Roanoke to Lynchburg and across the New River Valley.

Job Summary/Description:

WDBJ7, the #1 TV station in the market, is searching for a motivated and enthusiastic Media Executive to join our energetic, professional sales team in Roanoke VA. Work with local business leaders to help them grow through advertising through our full suite of advertising broadcasting products and our broadcast channels. Must be tech-savvy, as you will be educating and selling clients an array of digital solutions. Excellent communication skills and a can-do, team-player attitude are a must. If you have media sales experience or background/education in business, and see yourself as a high-energy creative individual, this could be your opportunity to make more money and have the satisfaction of helping businesses grow.

Duties/Responsibilities include, but are not limited to:
- Make face-to-face outside sales visits
- Generate sales leads and close new business
- Provide input on sales promotion ideas
- Retain current clients and develop new business
- Understand the business objectives and advertising strategies of clients and find ways to help them achieve their objectives through effective advertising

Qualifications/Requirements:
- Computer literacy, knowledge of Microsoft Office
- Strong understanding of both broadcast and interactive sales
- Able to build and maintain relationships
- Able to maximize rates and availability
- Able to execute sales initiatives
- Able to lead and motivate a team of account executives
- Able to manage transactional sales activity for multiple products
- Excellent communication skills are required
- Strong negotiating skills
- Strong organizational skills and prioritizing skills within a fast-paced environment is required
- Able to quickly, accurately, and calmly handle the decision-making process
- A strategic thinker is required; someone who can build and grow a business with leading brand and direct marketers
- Must have the ability to adapt quickly to changing priorities
- Must have the ability to make solid business decisions and implement necessary changes
- Good follow-up skills are essential
- Must be a detail-oriented sales professional with excellent project management, presentation, and interpersonal skills
- Ability to communicate effectively is required
- Must represent the company with professionalism and integrity.
- Requires strong leadership skills
- Must maintain a high level of confidentiality
- Ability to work independently with minimal supervision, yet committed to a team environment

Education -
- A bachelor's degree in marketing, advertising, or a related field is strongly preferred

Licensing/Certifications -
- Must hold a valid driver's license and be insurable.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WDBJ-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Jobcode: Reference SBJ-rbvpmx-52-15-122-33-42 in your application.