Media Executive

Job Description

Media Executive - WCJB

MEDIA EXECUTIVE - WCJB (Gainesville, FL)
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WCJB:
WCJB TV20, the #1-rated ABC affiliate in the market, is the area's ONLY source for live and local news, covering communities from Ocala to Lake City. As a back-to-back Station of the Year winner, we excel in both broadcast and digital advertising, making us a dominant force in the media landscape. Digital marketing is a key focus for our station, and we have a well-developed team dedicated to driving innovation and results.
We are looking for the right person to help continue our upward trajectory and contribute to our ongoing success.
Located in Gainesville, FL, WCJB TV20 is based in a thriving community with a vibrant mix of culture, education, and outdoor recreation. Home to the University of Florida, the area offers stunning natural springs, rivers, and nature trails, along with a dynamic dining scene. Its central location provides easy access to both coasts and major cities-just 75 miles from Jacksonville and 100 miles from Orlando-making it an excellent place to live and work.
Job Summary/Description:
WCJB TV20 is hiring a Multimedia Executive to drive new business through a consultative sales approach. This role requires prospecting, closing, and developing client relationships while leveraging digital advertising solutions. The ideal candidate will help businesses grow by maximizing their marketing investment for a strong ROI.
Duties/Responsibilities include, but are not limited to:
* Identify business opportunities by identifying prospects, learn about their business, and propose solutions.
* Sell broadcast and digital products, while establishing strong relationships with clients.
* Maintain quality service with clients by providing attribution reports, information, and guidance; recommend new opportunities.
* Prospect and gain new clients, while limiting churn.
* Keep up-to-date on all products and services offered (through Gray training programs); learn new products and understand how clients can benefit from using them.
* Make monthly broadcast and digital goals.
* Stay organized; help the client s/ucceed in their business.
* Portray a positive attitude
Qualifications/Requirements:
* Previous sales experience is preferred but not required.
* Strong understanding of digital media and broadcast media solutions.
* Strong written and verbal communication skills required.
* Must excel in presentation skills, developing strong client relationships, prospecting skills, meeting sales goals, and sales planning.
* Must be proficient in Microsoft Office using Word and Excel running and creating functions plus have a strong understanding using PowerPoint.
* Must be self-motivated, have strong organizational skills, and carry a positive attitude.
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WCJB-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-xkw36z-18-117-229-168-42 in your application.