Digital Sales Specialist

Job Description

WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc. We are located in the beautiful Lowcountry area of Charleston, SC. Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history.

Apply at https://nexstar.wd5.myworkdayjobs.com/nexstar to be considered.

The DIGITAL SALES SPECIALIST will support WCBD Sales Management and Account Executives to deliver effective digital marketing services expertise and best in class customer service to the Charleston market. The DIGITAL SALES SPECIALIST works collaboratively with the sales team in business development to achieve determined goals and objectives.

Responsibilities
• Assists Sales Management and Account Executives in developing new digital advertisers.
• Leads client facing interactions including onboarding, campaign analysis, strategy recommendations, budget allocations, and attribution modeling.
• Works with support teams to ensure campaign accuracy and campaign goals are achieved
• Provides troubleshooting support
• Provides educational support and training to Account Executives and Clients as needed
• Responsible for revenue growth and client retention
• Utilizes CRM, I/O systems, WideOrbit, Facebook Business Manager, Google Analytics, Google TagManager, Wordpress, and Google AdManager to manage business development, campaign fulfillment, reporting and retention.
• Assist with creating Digital ads/websites
• Other duties as assigned

Qualifications:
• BA or BS in Business Marketing, Advertising or Communications preferred
• Experience managing Google Paid Search and Social Media Ads
• Digital marketing experience and advertising agency or media experience a plus
• Knowledgeable of local digital marketing tactics and effective use for clients
• Resourceful, self-motivated and a skillful multi-tasker
• Effective communication and client presentation skills
• Ability to execute in an organization through collaboration and a consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proficient in Excel, PowerPoint, and willing to become proficient on in-house sales systems and adobe products.

Nexstar Media Group (NASDAQ: NXST) is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, digital and mobile media platforms. Its wholly owned operating subsidiary, Nexstar Inc., consists of three divisions: Broadcasting, Digital, and Networks. The Broadcasting Division operates, programs, or provides sales and other services to 200 television stations and related digital multicast signals reaching 116 markets or approximately 68% of all US television households (reflecting the FCC's UHF discount). The division's portfolio includes primary affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. The Digital Division operates 122 local websites and 316 mobile apps offering hyper-local content and verticals for consumers and advertisers, allowing audiences to choose where, when and how they access content and creating new revenue opportunities for the company. The Networks Division operates WGN America, a growing national general entertainment cable network and the home of NewsNation, multicast network Antenna TV, and WGN Radio in Chicago. Nexstar also owns a 31.3% ownership stake in TV Food Network, a top tier cable asset. For more information, please visit www.nexstar.tv.

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Jobcode: Reference SBJ-d5qwb3-18-191-154-132-42 in your application.