Account Executive

Job Description

WBTW News 13 has an opening for an experienced Media Sales Account Executive to add to our dynamic team in Florence, SC! This position requires a candidate with a fundamental understanding of broadcast and digital sales combined with a professional drive to succeed. Responsibilities include driving revenue by developing new local direct relationships, selling sponsorships, calling on established agencies and accounts and digital revenue development.
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills:
• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, and other office equipment.
• Working knowledge of Wide Orbit Media Sales and Traffic Systems, Matrix for Media, PowerPoint, Excel, etc. a plus.

#LI - Onsite

Jobcode: Reference SBJ-gmp3qv-18-226-251-68-42 in your application.