Media Executive

Job Description

Media Executive - WBTV

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WBTV:

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 75 years. WBTV prides itself on putting our viewers first. Being ''On Your Side'' is more than just a slogan, but a culture that permeates throughout the station and is truly felt by the entire WBTV team.
WBTV was the first television station to sign on in the Carolinas and is considered the ''most trustworthy source of news and information'' in the area according to research. WBTV First Alert Weather is the certified most accurate forecast for the market as measured by WeatherRate.

Job Summary/Description:

We are looking for Sales Super Stars! As a Media Executive, you will help local businesses connect with their potential customers using the best resources in the business. We have a top-performing team and an awesome culture. Plus we are part of the best station group ever, Gray Media. Broadcast and/or Digital Advertising Sales experience is preferred, but a successful outside sales track record will also be considered. Living the golden rule and having a strong desire to help people is necessary.

Duties/Responsibilities include, but are not limited to:
* Responsible for developing new advertising accounts for station and station's digital products
* Expand established customer base by generating new business, selling digital advertising and growing existing advertising revenue from current clients
* Keep up to date on all station product lines and programming features including the product lines and programming features of competing TV stations and other media platforms
* Negotiates advertising rates and schedules along with preparing creative written and oral proposals to clients
* Provides account updates, communicates monthly projections and forecasts future advertising business within our CRM database Matrix
* Monitors accounts receivable of their client base
* Maintains daily call tracking and appointments within our Matrix database

Qualifications/Requirements:
- Bachelor's degree, preferably in digital marketing or advertising or equivalent work experience
- Media & Digital sales experience a plus
- Must possess good communication, presentation and collaboration skills
- Capable of handling multiple tasks in a fast pace environment
- Ability to work independently, solve problems and manage your time effectively
- Knowledge of MS Office products
- Must meet the Gray Television driving requirements and have a valid driver's license

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBTV-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-gxmb8o-18-222-43-11-42 in your application.