Digital Sales Specialist

Job Description

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WBTV:

WBTV was the first television station to sign on in the Carolinas and is considered the ''most trustworthy source of news and information'' in the area according to research. WBTV First Alert Weather is the certified most accurate forecast for the market as measured by WeatherRate.

Job Summary/Description:

Are you passionate about digital media and excited to be part of a dynamic team in a fast-paced environment? WBTV is looking for a full-time Media Executive to be a key player within our thriving Sales Team!

Duties/Responsibilities include, but are not limited to:
• Act as a secondary client contact, understanding client goals and optimizing success through research and analysis
• Offer innovative digital solutions that span a wide array of digital products including Paid search, Targeted Video/Display, Streaming TV, Targeted Email, Digital Audio, and more.
• Support sales staff with dynamic marketing presentations and strategies that win.
• Manage all facets of campaign execution by working with the Digital Coordinator and Digital Media Team
• A proactive approach to staying ahead of emerging trends in digital media and marketing. Always seeking new opportunities to enhance our strategies and deliver client solutions.
• Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns
• Promote positive working relationships within the department, the company, and the vendor community

Qualifications/Requirements:
• 2+ years in digital media sales
• BA/BS degree preferred
• A thorough understanding of the digital advertising media landscape
• A results-driven mindset with a passion for growth and innovation
• Possess demonstrable experience working in both B2B and B2C environments
• Possess outstanding written and verbal communication skills
• Applicants must be proficient in working with Microsoft Word, Excel, PowerPoint, and Outlook

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBTV-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Jobcode: Reference SBJ-rbk2bo-3-21-106-227-42 in your application.