Digital Executive Producer

Job Description

About WBKO:

WBKO Television is the dominant source for local news and entertainment in the Bowling Green area and operates the ABC, FOX and CW affiliates.

Nestled in the heart of South-Central Kentucky between Louisville and Nashville, WBKO is home to Emmy and AP award winning mentors. We offer employees flexibility to learn other jobs with the latest industry equipment and software; live news experience; and encouragement to volunteer in the community. Over the last 15 years, we have helped raise more than nine million dollars for St. Jude Children's Research Hospital. We also enjoy being a part of the community by engaging in activities including ringing the bell for the Salvation Army at Christmas, helping to promote United Way's Day of Caring, and jumping into icy cold water for Junior Achievement's Penguin Plunge.

Bowling Green is the fastest growing city in Kentucky and is ''geared for fun'' as the home of the Corvette, the Bowling Green Hot Rods baseball team, and countless caves and hiking trails ready to be explored! Mammoth Cave National Park, the world's longest known cave system, is also right down I-65. The arts scene is active in Bowling Green with the Southern Kentucky Performing Arts Center (SKyPAC) which brings in nationally known artists and productions.

WBKO works closely with Western Kentucky University by airing a weekly ''View from the Hill'' segment and covering its programs and Division I sports teams. WBKO is proud to serve our community and nurture our employees to grow professionally, be more community-oriented, and have fun in a family environment.

Job Summary/Description:

WBKO is seeking a Digital Executive Producer to lead the charge on our digital products: website, news app, social media, and streaming. Every staff member is involved in our digital product and this person will help lead them, hone their abilities, and improve our overall product.

Your responsibilities will include (but not be limited to) the following:
• Work with News Director on strategic vision for digital products and platforms
• Work with Assignments Manager daily to look for and execute unique ways to promote
content on social/digital platforms
• Oversee all digital platforms including – WBKO.com, WBKO News App, WBKO Now, and
WBKO's social media platforms.
• Coach and train team members on best practices and help improve their work on our digital
platforms
• Develop and implement a strategy for WBKO Now, our streaming channels with our dedicated
OTT Studio.

Qualifications/Requirements:
• Work with News Director on strategic vision for digital products and platforms
• Work with Assignments Manager daily to look for and execute unique ways to promote
content on social/digital platforms
• Oversee all digital platforms including – WBKO.com, WBKO News App, WBKO Now, and
WBKO's social media platforms.
• Coach and train team members on best practices and help improve their work on our digital
platforms
• Develop and implement a strategy for WBKO Now, our streaming channels with our dedicated
OTT Studio.
• Analyze data/analytics to improve station success on all platforms

Jobcode: Reference SBJ-d27y6y-3-15-156-140-42 in your application.